Brand Manager

Vbeyond Corporation; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Vbeyond Corporation is seeking a Brand Manager- Marketing to own the commercial performance of assigned categories across digital commerce platforms. The role drives growth through demand generation, pricing, promotions, content optimization, and data-driven decision making, collaborating with Brand, Key Account Management, Performance Marketing, Supply Chain and other cross-functional teams.

You will analyze sales trends, identify growth opportunities, plan on-platform investments, and

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• MBA is preferred.

Responsibilities

• Own the commercial performance of assigned product categories across digital commerce platforms.
• Drive category revenue, profitability, market share, and ROI through digital commerce strategies.
• Plan and manage on-platform marketing investments while influencing off-platform demand generation activities.
• Develop and optimize product content, ensuring best-in-class digital shelf execution.
• Design and execute pricing and promotional strategies across various online marketplaces.
• Identify digital commerce-specific innovation opportunities, including new product launches and price-pack architecture.
• Monitor category performance, analyze sales trends, identify growth opportunities, and present insights to senior leadership.
• Collaborate with Brand Marketing, Performance Marketing, Key Account Managers, Supply Chain, and other stakeholders to ensure seamless execution.
• Drive continuous improvements in digital commerce execution through consumer insights and market trends.

Skills

Brand management

Category management

Digital commerce

Demand generation

Pricing strategy

Content optimization

Data-driven decision-making

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing

MBA

Job description

We are looking for a Brand Manager- Marketing who will own the commercial performance of assigned categories across digital commerce platforms. The role involves driving category growth through demand generation, pricing and promotional strategies, content optimization, innovation, and data-driven decision-making. You will collaborate closely with Brand, Key Account Management, Performance Marketing, Supply Chain, and other cross-functional teams to deliver business objectives.

Key Responsibilities

• Own the commercial performance of assigned product categories across digital commerce platforms.
• Drive category revenue, profitability, market share, and ROI through effective digital commerce strategies.
• Plan and manage on-platform marketing investments while influencing off-platform demand generation activities.
• Develop and optimize product content, ensuring best-in-class digital shelf execution.
• Design and execute pricing and promotional strategies across various online marketplaces.
• Identify digital commerce-specific innovation opportunities, including new product launches and price-pack architecture.
• Monitor category performance, analyze sales trends, identify growth opportunities, and present actionable insights to senior leadership.
• Collaborate with Brand Marketing, Performance Marketing, Key Account Managers, Supply Chain, and other internal stakeholders to ensure seamless execution.
• Drive continuous improvements in digital commerce execution through consumer insights and market trends.

Required Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• MBA is preferred.

Required Experience

• 58 years of experience in Brand Management, Category Management, or Digital Commerce.
• Proven experience driving business growth through digital commerce channels.
• Experience working in FMCG/CPG companies; Food & Beverage industry experience is preferred.
• Strong understanding of online marketplace ecosystems and digital commerce business models.