Brand Manager (Quick commerce)

Vbeyond Corporation; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Vbeyond Corporation in Bengaluru, India is seeking a Marketing Manager Digital Commerce to own the commercial performance of assigned product categories across digital commerce platforms. The role involves driving category growth through demand generation, pricing and promotional strategies, content optimization, innovation, and data-driven decision-making.

You will collaborate closely with Brand, Key Account Management, Performance Marketing, Supply Chain, and other cross-functional teams to

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• MBA preferred.
• 5–8 years of experience in Brand Management, Category Management, or Digital Commerce.
• Experience in FMCG/CPG and Food & Beverage industry preferred.
• Strong understanding of online marketplace ecosystems and digital commerce models.

Responsibilities

• Own the commercial performance of assigned product categories across digital commerce platforms.
• Drive category revenue, profitability, market share and ROI through digital commerce strategies.
• Plan and manage on-platform marketing investments and influence off-platform demand generation.
• Develop and optimize product content for best-in-class digital shelf execution.
• Design pricing and promotional strategies across online marketplaces.
• Identify digital commerce opportunities, including new product launches and price-pack architecture.
• Monitor performance, analyze sales trends, and present insights to senior leadership.
• Collaborate with Brand Marketing, Performance Marketing, KAMs, Supply Chain and other stakeholders.
• Drive continuous improvements in digital commerce execution through consumer insights and trends.

Skills

Brand Management

Category Management

Digital Commerce

Demand generation

Pricing strategies

Content optimization

Data-driven decision making

Cross-functional collaboration

Performance Marketing

Education

Bachelor's degree in Business or Marketing

MBA

Job description

Job Description
Job Title: Marketing Manager Digital Commerce

Function: Marketing

Location: Bangalore

About the Role: We are looking for a Marketing Manager Digital Commerce who will own the commercial performance of assigned categories across digital commerce platforms. The role involves driving category growth through demand generation, pricing and promotional strategies, content optimization, innovation, and data-driven decision-making. You will collaborate closely with Brand, Key Account Management, Performance Marketing, Supply Chain, and other cross-functional teams to deliver business objectives.

Key Responsibilities

• Own the commercial performance of assigned product categories across digital commerce platforms.
• Drive category revenue, profitability, market share, and ROI through effective digital commerce strategies.
• Plan and manage on-platform marketing investments while influencing off-platform demand generation activities.
• Develop and optimize product content, ensuring best-in-class digital shelf execution.
• Design and execute pricing and promotional strategies across various online marketplaces.
• Identify digital commerce-specific innovation opportunities, including new product launches and price-pack architecture.
• Monitor category performance, analyze sales trends, identify growth opportunities, and present actionable insights to senior leadership.
• Collaborate with Brand Marketing, Performance Marketing, Key Account Managers, Supply Chain, and other internal stakeholders to ensure seamless execution.
• Drive continuous improvements in digital commerce execution through consumer insights and market trends.

Required Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• MBA is preferred.

Required Experience

• 5–8 years of experience in Brand Management, Category Management, or Digital Commerce.
• Proven experience driving business growth through digital commerce channels.
• Experience working in FMCG/CPG companies; Food & Beverage industry experience is preferred.
• Strong understanding of online marketplace ecosystems and digital commerce business models.