Brand Manager

Mahindra And Mahindra Limited; Chakan; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Mahindra And Mahindra Limited is seeking a Brand Manager for CE Business to lead end-to-end brand development, marketing planning, and GTM execution. The role requires close collaboration with Marketing Services and Product Planning, handling ATL/BTL activities, CRM, and digital strategies to drive long-term profitability.

The ideal candidate will bring MBA in Marketing and 5–10 years of experience, with a preference for those having field sales exposure and capability to derive consumer

Qualifications

• MBA; MBA in Marketing.
• 5-10 years of experience; minimum 3 years sales experience preferred.
• Hands on experience in Digital Marketing and AI tools.

Responsibilities

• Leads the development of the brand within agreed strategies to maximise long term sales and profitability.
• Develop, recommend and execute annual marketing plan activities including ATL, BTL, CRM, Digital and Social Media.
• Organise customer meets at AO/Dealership level and plant visits for key customers.
• Coordinate with Marketing Services and Product Planning for launches and Go-To-Market strategy.

Skills

Brand management

ATL/BTL planning

CRM

Digital marketing

Media planning

Go-To-Market

Stakeholder management

Product planning

Consumer insights

Project management

Education

MBA in Marketing

Job description

Brand Manager - CE Business

Responsibilities & Key Deliverables

Leads the development of the brand within the context of the agreed strategies to maximise long term sales and profitability. To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans including TV, print media and OOH. To ideate and execute ATL and BTL strategy which is pre decided by the marketing leadership team, with close collaboration with the Marketing Services team. Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team This includes new launches and devised Go-To-Market Strategy. Organize customer meets at AO/Dealership level and plant visit for key customers.

Preferred Industries

Automotive Industry Construction M&H Commercial Vehic Education

Qualification

MBA; MBA in Marketing

General Experience

5-10 years (Min 3 years sales experience is preferred)

Critical Experience

Should have prior field sales experience. Is able to develop commercially and financially sound business proposals. Has the ability to garner consumer insights, generate innovative brand concepts and product ideas Has the ability to develop and execute effective media plans, Has the ability to understand multiple stakeholder interests and respond accordingly Hands on experience in Digital Marketing and AI tools

Core Skills

Strategic Planning Sales Market Planning Marketing Social Media Marketing (SMM) ATL Advertising Customer Relationship Management (CRM) Media Strategy Project Management Program Management Program Development Product Planning Sales Planning Market Research Consumer Insighting Idea Generation Stakeholder Management Product Knowledge Brand Strategy Process Knowledge - MPDS Brand Activation Advertising Sales Support Marketing Campaigns Brand Marketing Customer Value Proposition Visual Brand Identity & Communication Consumer Marketing Marketing Metrics Marketing Strategy Promotional Marketing

Secondary Skills

Experience Level Mid Level