Brand Executive

Rollick Ice Cream; Kolkata District; On-site; INR 400,000 - 550,000; Full time

Job summary

Rollick Ice Cream in Kolkata is seeking a Brand Executive with MBA/PGDM in Marketing to drive brand campaigns, product launches, and market insights. The role demands strong analytical and communication skills and hands-on knowledge of Excel and PowerPoint.

You will coordinate with Sales, Creative, Digital teams, and external agencies to execute brand activities, monitor trends, and prepare MIS and ROI analyses for ongoing campaigns.

Qualifications

• MBA/PGDM in Marketing (mandatory).
• 2–4 years in Brand Management/Marketing (FMCG/F&B/Consumer Goods preferred).
• Strong analytical and communication skills required.

Responsibilities

• Support brand strategy, planning, and execution of marketing initiatives.
• Coordinate with Sales, Creative, Digital, and external agencies for brand activities.
• Assist in developing marketing campaigns, promotional materials, and product launches.
• Monitor market trends, competitor activities, and consumer insights.
• Prepare regular MIS, reports, and performance analysis.
• Track campaign budgets, expenses, and ROI.
• Support ATL/BTL, digital, activation, and trade marketing activities.

Skills

Analytical skills

Communication skills

Coordination

Project management

Education

MBA/PGDM in Marketing

Tools

Advanced MS Excel

PowerPoint

Job description

Urgent Opening Brand Executive

Qualification: MBA/PGDM in Marketing Mandatory
Experience: 2-4 years in Brand Management/Marketing, preferably in FMCG/F&B/Consumer Goods.

Key Responsibilities

• Support brand strategy, planning, and execution of marketing initiatives.
• Coordinate with Sales, Creative, Digital, and external agencies for brand activities.
• Assist in developing marketing campaigns, promotional materials, and product launches.
• Monitor market trends, competitor activities, and consumer insights.
• Prepare regular MIS, reports, and performance analysis.
• Track campaign budgets, expenses, and ROI.
• Support ATL/BTL, digital, activation, and trade marketing activities.

Required Skills

• Strong analytical and communication skills.
• Advanced MS Excel - Mandatory (Pivot Tables, VLOOKUP/XLOOKUP, data analysis, MIS).
• Good presentation skills and proficiency in PowerPoint.
• Strong coordination and project-management abilities.

Location

Kolkata ( Salt lake - Sector v )

Industry

FMCG / Food & Beverage preferred