Brand & Digital Marketing Executive

Cascade Headway Pvt Ltd.; Ernakulam; On-site; INR 400,000 - 650,000; Full time

Job summary

Cascade Headway Pvt Ltd. is hiring a Brand & Digital Marketing Executive to strengthen its brand across LinkedIn, social media, and digital channels. You will manage campaigns, content creation, and design while focusing on lead generation aligned with company needs.

The role involves building online visibility, generating qualified leads, and supporting business development through digital strategies. Collaboration with leadership and cross-functional teams is essential.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 1–3 years of digital marketing, social media management, and lead generation experience.
• Strong knowledge of LinkedIn marketing and B2B lead generation campaigns.
• Proficiency with Canva, Adobe Creative Suite, Zoho Social (or similar).
• Familiarity with CRM systems, preferably Zoho CRM, for lead tracking and nurturing.
• Strong analytical skills to measure KPIs and ROI of campaigns.
• Excellent written and verbal communication skills.

Responsibilities

• Develop, execute, and monitor digital marketing strategies across LinkedIn, Facebook, Instagram, X (Twitter), and other platforms.
• Create professional content (posts, blogs, graphics, videos) highlighting Cascade Headway’s services.
• Manage the company’s LinkedIn page and employees’ digital presence to maximize visibility and inbound leads.
• Design and implement targeted campaigns to generate qualified B2B leads per company verticals.
• Monitor and analyze campaign performance; prepare periodic reports with actionable insights.
• Collaborate with leadership to align marketing with sales objectives.
• Maintain brand guidelines across all creatives and ensure consistent communication.
• Coordinate with design tools to produce professional digital collateral.

Skills

digital marketing

social media management

lead generation

LinkedIn marketing

analytics

Education

Bachelor’s in Marketing / Business Admin

MBA (preferred)

Tools

Canva

Adobe Creative Suite

Zoho Social

Zoho CRM

Job description

We are seeking a dynamic and creative Brand & Digital Marketing Executive to strengthen Cascade Headway’s brand across LinkedIn, social media platforms, and other digital channels. The role requires managing digital campaigns, content creation, and design, while also focusing on lead generation aligned with the company's needs. The candidate will play a crucial role in building our online visibility, generating qualified leads, and supporting business development through digital strategies

Key Responsibilities

Develop, execute, and monitor digital marketing strategies across LinkedIn, Facebook, Instagram, X (Twitter), and other relevant platforms.

Create professional, engaging content (posts, blogs, graphics, and short videos) highlighting Cascade Headway’s services (Digital Transformation, Advisory, Auditing & Assurance, BPO, and Zoho Partner Solutions).

Manage the company’s LinkedIn page and employees’ digital presence to maximize visibility and inbound leads.

Design and implement targeted campaigns to generate qualified B2B leads as per company verticals and service offerings.

Monitor and analyze campaign performance; prepare periodic reports with actionable insights.

Work closely with the leadership team to align marketing activities with sales objectives.

Maintain brand guidelines across all creatives and ensure consistency of communication.

Coordinate with design/creative tools (Canva, Adobe Suite, or similar) to produce professional digital collateral.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).

Proven experience (1–3 years) in digital marketing, social media management, and lead generation.

Strong knowledge of LinkedIn marketing and B2B lead generation campaigns.

Proficiency in tools like Canva, Adobe Creative Suite, Zoho Social (or similar platforms).

Familiarity with CRM systems, preferably Zoho CRM, for lead tracking and nurturing.

Strong analytical skills to measure KPIs and ROI of campaigns.

Excellent written and verbal communication skills.

Ability to work independently and in collaboration with cross-functional teams.

Opportunity to work with an Authorized Zoho Partner and be part of high-value digital transformation projects across multiple industries.

Exposure to international markets (India, Middle East, Europe) through digital brand presence and campaigns.

Professional development through continuous learning and potential Zoho certifications.

A collaborative environment where creativity and innovation are encouraged.

Flexible opportunities for showcasing personal creativity in branding and campaigns.

Competitive monetary benefits (to be discussed during the offer stage).