Marketing Manager

ZoChord; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Zoho is seeking a Marketing Manager to own marketing initiatives, brand presence, content, and lead-generation activities. You will plan and execute strategies to strengthen ZoChord's brand, generate qualified leads, and support business development across digital channels.

You will collaborate with Sales, Client Experience, and Delivery teams to communicate ZoChord's capabilities and success stories to potential and existing customers, building a cohesive marketing program.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of marketing experience in B2B, SaaS, IT services, technology, or consulting.

Responsibilities

• Develop and execute monthly and quarterly marketing plans aligned with business goals.
• Plan and manage campaigns focused on lead generation, brand awareness, and business growth.
• Manage ZoChord’s presence across LinkedIn and other digital platforms, including content calendars and social media campaigns.
• Create and coordinate content for LinkedIn, website, email campaigns, blogs, case studies, and other marketing channels.
• Collaborate with internal teams to turn project experiences and customer success stories into engaging marketing content.
• Plan and execute B2B lead-generation campaigns and coordinate with Sales for lead follow-ups.
• Track campaign performance, engagement, leads, and conversions, and identify areas for improvement.
• Monitor market trends, customer segments, and new marketing opportunities.
• Maintain a structured marketing calendar, activity tracker, and performance reports.

Skills

Digital marketing

Lead generation

Content planning

Campaign execution

B2B SaaS

Education

Bachelor's degree in Marketing/related field

Job description

We are looking for a creative, driven, and result-oriented Marketing Manager to join our team and take ownership of our marketing initiatives, brand presence, content, and lead-generation activities.

As a Marketing Manager , you will be responsible for planning and executing marketing strategies that strengthen ZoChord's brand presence, generate qualified leads, support business development, and increase engagement across digital channels. You will work closely with the Sales, Client Experience, and Delivery teams to create relevant marketing campaigns and content that communicate ZoChord's capabilities, success stories, and value to potential and existing customers.

Key Responsibilities:

• Develop and execute monthly and quarterly marketing plans aligned with business goals.
• Plan and manage campaigns focused on lead generation, brand awareness, and business growth.
• Manage ZoChord’s presence across LinkedIn and other digital platforms, including content calendars and social media campaigns.
• Create and coordinate content for LinkedIn, website, email campaigns, blogs, case studies, and other marketing channels.
• Collaborate with internal teams to turn project experiences and customer success stories into engaging marketing content.
• Plan and execute B2B lead-generation campaigns and coordinate with Sales for lead follow-ups.
• Track campaign performance, engagement, leads, and conversions, and identify areas for improvement.
• Monitor market trends, customer segments, and new marketing opportunities.
• Maintain a structured marketing calendar, activity tracker, and performance reports.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field .
• 2–4 years of experience in marketing, preferably in B2B, SaaS, IT services, technology, or consulting .
• Strong understanding of digital marketing and social media marketing.
• Experience in content planning and campaign execution.
• Good understanding of B2B lead generation.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop engaging marketing ideas.
• Ability to work independently as well as collaborate with cross-functional teams.
• Opportunity to work closely with a growing Zoho consulting and implementation business.
• Exposure to B2B SaaS and technology marketing.
• Opportunity to work across branding, content, digital marketing, and lead generation.
• Collaborative and learning-focused work environment.
• Opportunity to take ownership of marketing initiatives and campaigns.