Brand, Digital, E-commerce & Media Marketing Manager

Watertec; Navi Mumbai; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

WATERTEC INDIA seeks a hands-on Brand, Digital, E-commerce & Media Marketing Manager to own brand building, digital marketing, e-commerce and media planning/buying. You will define how the Watertec brand appears across four product categories, drive consideration and leads, and oversee marketplaces and media buys.

You will collaborate with the CMO and agencies. The role requires 8-10 years in brand, digital, e-commerce and media roles, with experience in paid media, analytics, and agency

Qualifications

• 8-10 years of experience spanning brand management, digital marketing, e-commerce and media planning/buying
• Hands-on experience managing paid media across Google, Meta and programmatic platforms
• Experience managing e-commerce marketplace operations (Amazon/Flipkart or equivalent)
• Working knowledge of media planning and buying across ATL/BTL, print, OOH and/or broadcast
• Ability to translate data into decisions using analytics tools (GA, dashboards) and basic Excel/Power BI

Responsibilities

• Define and maintain brand positioning, guidelines and messaging across product categories
• Own website, SEO/SEM, and organic + paid social media presence; manage marketing calendars
• Grow Watertec's presence on e-commerce marketplaces and D2C storefronts; manage listings and promotions
• Plan and execute media strategy across digital, print, OOH and sponsorships; manage media budgets
• Report on media performance, ROI and share of voice versus competitors

Skills

Brand management

Digital marketing

E-commerce

Media planning/buying

SEO/SEM

Analytics

Agency management

Leadership

Education

MBA preferred

Bachelor's degree

Tools

Google Analytics

Excel

Power BI

Job description

WATERTEC INDIA
Brand, Digital, E-commerce & Media Marketing Manager
Job Description
DepartmentMarketingReports toChief Marketing Officer (CMO)LocationWatertec India Corporate Office [confirm city]Experience8-10 yearsTeamManages agency partners; 12 executives as the team scales (Phase 2)Employment typeFull-timeRole summary

We are hiring a hands-on Marketing Manager to own brand building, digital marketing, e-commerce and media planning/buying for Watertec one of the two core pillars of the marketing team, alongside Trade & Channel Marketing. This is a builder's role: you will define how the Watertec brand shows up across four product categories, run the channels that generate consideration and leads, manage Watertec s presence on e-commerce marketplaces, and plan/buy the media that supports it all. You will work closely with the CMO and the Trade & Channel Marketing Manager, and directly manage external creative, digital and media agencies.

Key responsibilities

Brand

• Define and maintain brand positioning, guidelines and messaging architecture across Polymer Bathware, Pipes & Fittings, Chrome Fittings and Sanitaryware
• Plan and execute ATL/BTL campaigns, sponsorships and PR aligned to key selling seasons and new product launches
• Partner with the Trade & Channel Marketing Manager to align brand campaigns with dealer-level activation

Digital marketing

• Own the website, dealer-locator tool, SEO/SEM and organic + paid social media presence
• Build and manage always-on and campaign-specific digital marketing calendars
• Generate and route qualified leads (architects, contractors, project buyers, consumers) to sales and channel teams, and track conversion through the funnel
• Manage marketing automation/CRM tools for lead scoring and nurture

E-commerce

• Own Watertec's presence and performance on e-commerce marketplaces (e.g. Amazon, Flipkart) and any D2C storefront
• Manage marketplace listings, content, pricing hygiene, ratings/reviews and promotional calendars
• Track and report marketplace sales, conversion and ad spend efficiency (ACOS/ROAS)
• Coordinate with sales/supply chain on stock availability and fulfilment for online channels

Media planning & buying

• Plan and execute media strategy across digital, print, OOH and any broadcast/sponsorship opportunities
• Manage media agency relationships, negotiate rates and own the media budget
• Optimise media mix and spend allocation based on reach, cost-efficiency and campaign objectives
• Report on media performance, ROI and share of voice versus key competitors

What success looks like (KPIs)

• Brand awareness/consideration score movement (periodic brand health tracking)
• Website traffic, qualified lead volume and lead-to-dealer-handoff conversion rate
• E-commerce marketplace GMV, ACOS/ROAS and listing ratings
• Campaign and media ROI / cost per qualified lead
• Share of voice vs. key competitors (Cera, Hindware, Jaquar, Astral, etc.)
• On-time, on-budget delivery of the brand, digital and media calendar

What we are looking for

Required

• 8-10 years of experience ( MBA preferred ) spanning brand management, digital marketing, e-commerce and media planning/buying client-side, agency, or a mix
• Proven, hands-on experience managing paid media across Google, Meta and programmatic platforms, plus SEO/SEM fundamentals
• Experience managing e-commerce marketplace operations (Amazon/Flipkart Seller/Vendor Central or equivalent)
• Working knowledge of media planning and buying ATL/BTL, print, OOH and/or broadcast including agency and vendor negotiation
• Comfortable with analytics tools (Google Analytics, marketplace dashboards, basic Excel/Power BI reporting) and translating data into decisions
• Experience managing external agencies (creative, digital, media) and cross-functional stakeholders
• Strong written and verbal communication; able to present to and work directly with senior leadership
• Bachelor's degree required; MBA or equivalent in Marketing preferred

Preferred

• Category experience in building materials, sanitaryware, home improvement, consumer durables or paints
• Experience marketing to both consumers and a dealer/trade channel simultaneously
• Exposure to a PE-backed or high-growth company environment