Brand & Campaign Manager - 5+ Years - Mumbai

Crescendo Global Leadership Hiring India; Mumbai; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Crescendo Global is seeking a Brand & Campaign Manager in Mumbai to shape brand identity, drive market launch, and manage content ecosystems across channels. The role focuses on strategy, storytelling, and a robust content calendar for pre-launch, launch and post-launch phases.

The ideal candidate will have 5-8 years in brand or marketing roles, strong agency management skills, and the ability to operate in a fast-paced, entrepreneurial environment.

Qualifications

• 5-8 years of experience in brand, marketing or campaign roles.
• Strong brand management and campaign execution experience.
• Excellent storytelling and communication skills.
• Proven ability to manage campaigns and projects.
• Experience coordinating with agencies and multiple stakeholders.

Responsibilities

• Support execution of brand strategy, positioning and communication frameworks.
• Develop brand guidelines and ensure consistency across channels.
• Act as custodian of brand identity and messaging across touchpoints.
• Own end-to-end content strategy and monthly content calendars.
• Oversee content creation across brand storytelling, product comms, website, social, employer branding and sales communications.
• Own organic social media strategy across LinkedIn, Instagram, Facebook, X and YouTube.
• Develop platform-specific content strategies and manage publishing cadence, engagement and growth.
• Collaborate with agencies on campaign development, execution and launch activities.

Skills

Brand management

Campaign management

Storytelling

Content strategy

Social media

Go-to-market

Agency management

Job description

Brand & Campaign Manager - 5+ Years - Mumbai

A leading new-age general insurance organization is looking for a highly driven and strategic Brand & Campaign Manager to play a pivotal role in building the brand and driving its market launch. The role will involve shaping brand identity, communication strategy, content ecosystem, organic social media presence and launch campaigns across pre-launch, launch and post-launch phases. The ideal candidate will bring strong brand thinking, customer understanding, campaign management, storytelling and execution capabilities.

Location -

Mumbai.

Your Future Employer -

A progressive general insurance organization focused on delivering innovative, customer-first insurance solutions across Motor, Health and Commercial Insurance. The organization is building a technology-led, agile and inclusive business with a strong focus on innovation, accessibility and deeper insurance penetration across India.

Responsibilities -

1. Support execution of brand strategy, positioning and communication frameworks.
2. Develop brand guidelines, visual frameworks, brand tonality and ensure consistency across channels.
3. Act as a custodian of brand identity, messaging and communication across customer touchpoints.
4. Own the end-to-end content strategy, including communication pillars, content themes and monthly content calendars.
5. Oversee content creation across brand storytelling, product communication, website, social media, employer branding, customer education, partner communication and sales communication.
6. Own organic social media strategy across LinkedIn, Instagram, Facebook, X and YouTube.
7. Develop platform-specific content strategies, manage publishing cadence, engagement and community growth.
8. Work with agencies on campaign development, execution and launch activities.

Requirements -

1. 5-8 years of experience in brand, marketing or campaign roles.
2. Strong experience in brand management and campaign execution.
3. Strong storytelling and communication skills.
4. Strong campaign and project management capabilities.
5. Experience managing agencies and multiple stakeholders.
6. Ability to work effectively in a fast-paced and entrepreneurial environment.

What is in it for you -

1. Opportunity to play a key role in building and shaping a new-age insurance brand.
2. Exposure to brand strategy, launch campaigns, content, social media and go-to-market initiatives.
3. Opportunity to work closely with senior leadership and external agency partners.
4. A dynamic and entrepreneurial environment with significant ownership and visibility.

Disclaimer -

Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate based on race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Note -

We receive many applications daily, so it becomes difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.

Keywords

Brand Management, Campaign Management, Brand Strategy, Content Strategy, Social Media, Marketing, Go-to-Market, Brand Campaigns, Insurance, General Insurance, Agency Management, Mumbai, Crescendo Global.