Creative Lead

Training Basket; Dadri; On-site; INR 500,000 - 800,000; Full time

Job summary

Training Basket is seeking a creative leader to guide designers, video editors, and content creators in Dadri, India. You will shape concepts for campaigns, oversee designs across digital platforms, and ensure brand consistency and timely delivery.

You will collaborate with marketing, sales, and content teams, review assets, and provide direction to continuously improve engagement and results.

Qualifications

• Strong knowledge of Graphic Design and Visual Communication.
• Expertise in Adobe Photoshop and Adobe Illustrator.
• Knowledge of Adobe Premiere Pro and After Effects.
• Experience with Figma and Canva.
• Strong branding, typography and layout design skills.
• Knowledge of social media creatives and digital advertising formats.
• Excellent creative thinking and conceptualization skills.
• Strong leadership and team management abilities.
• Good communication and project management skills.

Responsibilities

• Lead and manage the creative team, including graphic designers, video editors, and content creators.
• Develop creative concepts and strategies for marketing campaigns and brand promotions.
• Create and oversee designs for social media, websites, advertisements, and other digital platforms.
• Maintain brand consistency across all marketing and communication channels.
• Collaborate with marketing, sales, and content teams to understand campaign requirements.
• Review and approve creative assets, ensuring high-quality output.
• Guide the team in developing engaging graphics, videos, banners, and promotional materials.
• Manage multiple creative projects while ensuring timely delivery.
• Research industry trends, competitor activities, and emerging design technologies.
• Provide creative direction and constructive feedback to team members.
• Ensure all creative content aligns with brand guidelines and business objectives.
• Monitor campaign performance and suggest creative improvements based on engagement and results.

Job description

Lead and manage the creative team, including graphic designers, video editors, and content creators.

Develop creative concepts and strategies for marketing campaigns and brand promotions.

Create and oversee designs for social media, websites, advertisements, and other digital platforms.

Maintain brand consistency across all marketing and communication channels.

Collaborate with marketing, sales, and content teams to understand campaign requirements.

Review and approve creative assets, ensuring high-quality output.

Guide the team in developing engaging graphics, videos, banners, and promotional materials.

Manage multiple creative projects while ensuring timely delivery.

Research industry trends, competitor activities, and emerging design technologies.

Provide creative direction and constructive feedback to team members.

Ensure all creative content aligns with brand guidelines and business objectives.

Monitor campaign performance and suggest creative improvements based on engagement and results.

Requirements

Strong knowledge of Graphic Design and Visual Communication.

Expertise in Adobe Photoshop and Adobe Illustrator.

Knowledge of Adobe Premiere Pro and After Effects.

Experience with Figma and Canva.

Strong understanding of branding, typography, color theory, and layout design.

Knowledge of social media creatives and digital advertising formats.

Excellent creative thinking and conceptualization skills.

Strong leadership and team management abilities.

Good communication and project management skills.

Ability to manage multiple projects and meet deadlines.