Brand Activation Manager | FMCG MNC

Hindco Recruitment Consultants; Faridabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Hindco Recruitment Consultants is seeking a seasoned Brand Activation professional in India. The role focuses on planning and executing brand activation strategies, driving retail activations, and managing BTL campaigns to meet business goals.

Candidates with 5+ years in brand activation and strong understanding of consumer behavior will thrive in a fast-paced environment, coordinating with agencies and cross-functional teams.

Qualifications

• 5+ years of experience in brand activation, trade marketing.
• Understanding of consumer behavior, retail marketing & channel activation.
• Experience managing agencies, vendors & different teams.

Responsibilities

• Develop & execute brand activation strategies aligned with objectives.
• Plan & manage BTL campaigns, retail activations, promotions & experiential marketing initiatives.
• Monitor campaign performance, analyze consumer insights.

Skills

Brand activation

Trade marketing

BTL campaigns

Retail activations

Agency management

Job description

• Develop & execute brand activation strategies aligned with objectives.
• Plan & manage BTL campaigns, retail activations, promotions & experiential marketing initiatives.
• Monitor campaign performance, analyze consumer insights.

Required Candidate profile

• 5+ years of experience in brand activation, trade marketing
• Understanding of consumer behavior, retail marketing & channel activation.
• Experience managing agencies, vendors & different teams.