Brand Activation Manager | FMCG MNC

Hindco Recruitment Consultants; Chennai District; On-site; INR 900,000 - 1,350,000; Full time

Job summary

Hindco Recruitment Consultants is seeking an experienced brand activation professional to lead trade marketing initiatives in Chennai. You will plan and execute BTL campaigns, retail activations, and experiential marketing efforts to meet business objectives.

The role requires 5+ years in brand activation and strong skills in consumer insights, agency coordination, and cross-functional collaboration with sales and marketing teams. Local market knowledge and a results-driven mindset are essential.

Qualifications

• 5+ years of experience in brand activation, trade marketing.
• Understanding of consumer behavior, retail marketing & channel activation.
• Experience managing agencies, vendors & different teams.

Responsibilities

• Develop & execute brand activation strategies aligned with objectives.
• Plan & manage BTL campaigns, retail activations, promotions & experiential marketing initiatives.
• Monitor campaign performance, analyze consumer insights.

Skills

Brand activation

Trade marketing

Agency management

Consumer insights

Job description

• Develop & execute brand activation strategies aligned with objectives.
• Plan & manage BTL campaigns, retail activations, promotions & experiential marketing initiatives.
• Monitor campaign performance, analyze consumer insights.

Required Candidate profile

• 5+ years of experience in brand activation, trade marketing
• Understanding of consumer behavior, retail marketing & channel activation.
• Experience managing agencies, vendors & different teams.