Assistant Activation Manager

Zydus Wellness Ltd.; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Zydus Wellness Ltd. is seeking a hands-on activation professional to plan and independently drive BTL, consumer promotions, retail/shopper activations and experiential campaigns.

The role requires on-ground ownership, agency coordination and disciplined closure of activations. The candidate will translate briefs into execution plans, manage agencies and field teams, monitor budgets and track KPIs, ensuring quality and timely delivery of campaigns across FMCG settings.

Qualifications

• 2–6 years of direct experience in BTL marketing, brand activation, experiential marketing, consumer promotions, or retail/shopper activation.
• Experience in planning and executing live consumer-brand activations from start to closure.
• FMCG/consumer wellness exposure is preferred.
• Bachelor's degree in Marketing or related field; postgraduate preferred but not mandatory.

Responsibilities

• Translate activation briefs into detailed execution plans, timelines, deployment schedules and calendars.
• Drive end-to-end execution of consumer activations, sampling programs, retail initiatives, events and promotions.
• Coordinate with Brand, Sales, Procurement, Finance and other stakeholders for timely implementation.
• Manage activation agencies, vendors, promoters and field teams against scope, timelines and quality standards.
• Conduct field visits and execution audits to monitor consumer experience, brand compliance and promoter performance.
• Identify risks and resolve on-ground challenges, escalating critical issues as needed.
• Manage activation assets, collaterals and inventory, including deployment, storage and stock reconciliation.
• Track budgets against estimates and document approvals, vendor bills and invoices.
• Validate proof of execution and agency invoices against scope and delivery.
• Track KPIs and prepare post-activity reports, learnings and closure documentation.
• Suggest improvements to enhance execution quality, efficiency and activation effectiveness.

Skills

BTL Marketing

Brand Activation

Event Planning

Stakeholder Management

Vendor Management

Field Operations

Travel Willingness

Education

Bachelor's degree in Marketing or related

Tools

MS Excel

PowerPoint

Word

Job description

Role Purpose

Zydus Wellness is looking for a hands-on activation professional to support planning and independently drive the execution of BTL, consumer promotion, retail/shopper and experiential marketing programs. The role requires strong on-ground ownership, agency coordination and disciplined operational and commercial closure of every activation.

Key Responsibilities

• Translate approved activation briefs into detailed execution plans, timelines, deployment schedules, checklists and activity calendars.
• Drive end-to-end execution of consumer activations, sampling programs, retail initiatives, events, promotions and experiential campaigns.
• Coordinate with Brand, Sales, Procurement, Finance and other internal stakeholders for timely implementation.
• Manage activation agencies, vendors, promoters and field teams against agreed scope, timelines, quality standards and deliverables.
• Conduct field visits and execution audits to monitor consumer experience, brand compliance, hygiene, promoter performance and overall activity quality.
• Identify execution risks, resolve on-ground challenges and escalation critical issues appropriately.
• Manage activation assets, collaterals and inventory, including deployment, return, storage and stock reconciliation.
• Track activity budgets against approved estimates and maintain documentation related to estimates, purchase orders, approvals and vendor bills.
• Validate proof of execution and agency invoices against approved scope and actual delivery.
• Track agreed activity KPIs and prepare accurate post-activity reports, presentations, learnings and closure documentation.
• Recommend practical improvements to strengthen execution quality, efficiency and overall activation effectiveness.

Qualifications & Experience

• 2-6 years of directly relevant experience in BTL marketing, brand activation, experiential marketing, consumer promotions, retail/shopper activation or field operations.
• Demonstrable experience of personally managing live consumer-brand activations from planning through execution and closure.
• Candidates from both consumer brands and activation/experiential agencies will be considered.
• Prior experience in FMCG, consumer products or consumer wellness is preferred.
• Bachelors degree in Marketing, Business Management or a related discipline; a postgraduate qualification is preferred but not mandatory.
• Strong working knowledge of MS Excel, PowerPoint and Word.
• Familiarity with activation budgets, estimates, purchase orders, agency billing and execution documentation.
• Strong communication, stakeholder-management and agency-management capabilities.

Candidate Profile

• Highly organized and detail-oriented, with strong execution discipline.
• Proactive and comfortable taking ownership of activation execution.
• Strong problem-solving skills and ability to work effectively under field conditions and tight timelines.
• Capable of managing multiple activities, agencies and stakeholders simultaneously.
• Comfortable holding agencies, vendors and field teams accountable for agreed deliverables.
• Willing to travel and remain on-ground whenever campaign execution requires it.
• Currently based in Ahmedabad or genuinely willing to relocate.

Key Competencies

BTL & Brand Activation | Experiential Marketing | Consumer Promotions | Retail/Shopper Activation | Agency & Vendor Management | Field Execution | Budget & Commercial Management | Stakeholder Management | Execution Audits | Reporting & Analytics

Role Expectations

This is an execution-intensive role with regular on-ground involvement. The incumbent is expected to take ownership from approved brief to final closure, ensuring strong consumer experience, brand compliance, timely execution, commercial discipline and measurable activation outcomes.