Regional Marketing Manager

More Retail; Chennai District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

More Retail in India seeks a marketing professional to drive regional consumer growth through strategic Go-to-Market planning for new stores, strong vendor management, and hands-on consumer research.

You will train and lead activation teams, coordinate campaigns, and ensure timely delivery of initiatives with data-driven insights. Fluency in local language and FMCG experience are essential.

Qualifications

• Graduation in any stream is required.
• 2+ years of experience in FMCG or a major Retail Chain, handling direct-to-consumer activations, promoters, BTL campaigns and/or consumer research.
• Mandatory understanding of the local language, including the ability to read and speak.

Responsibilities

• Execute all marketing activities in the region with excellence and on-time to deliver consumer growth targets.
• Lead entire Go to Market planning of all new store launches in the region, ensuring accelerated consumer acquisition and sales.
• Manage vendors/agencies for POSM and BTL media.
• Responsible for training and managing team for Door-to-Door Activities, Society Activations and In-store Promoters.
• Consumer understanding, consumer research and competition benchmarking at regular frequency to ensure continuous improvement of marketing plans.
• Responsible for managing region’s Marketing Investment and continuously improve effectiveness of spends and improve ROI.

Skills

Ownership

Consumer communication

Coordination with vendors

MS Excel

SQL

Python

Canva Design

Consumer research

Team training

Discipline & timeliness

Education

Graduation in any stream

Tools

SQL

Python

Canva

Job description

Education and Experience

1. Graduation in any stream
2. 2+ years of experience in FMCG or a major Retail Chain, handling direct-to-consumer activations, promoters, BTL campaigns and/or consumer research
3. Mandatory understanding of the local language, including the ability to read and speak

Principal Responsibilities

1. Execute all marketing activities in the region with excellence and on-time to deliver consumer growth targets
2. Lead entire Go to Market’ planning of all new store launches in the region, ensuring accelerated consumer acquisition and sales – includes catchment and consumer understanding, BTL media planning and execution
3. Manage vendors/agencies for POSM and BTL media
4. Responsible for training and managing team for Door-to-Door Activities, Society Activations and In-store Promoters
5. Consumer understanding, consumer research and competition benchmarking at regular frequency to ensure continuous improvement of marketing plans
6. Responsible for managing region’s Marketing Investment and continuously improve effectiveness of spends and improve ROI

Skills / Functional Competencies

• Strong Ownership to solve problems or escalte when needed
• Love to talk to Consumers and understand the issues
• Strong coordination skills with agencies and vendors
• Proficient in MS Excel for planning, analysis and reporting
• Prior experience in SQL / Python programming
• Prior experience in Canva Design
• Prior experience in consumer research
• Train and manage consumer activation team
• Discipline to deliver within timelines