Business Development Manager

Solarsquare Energy; Hyderabad; On-site; INR 600,000 - 800,000; Full time

Job summary

Solarsquare Energy in Hyderabad is seeking a hands-on BTL Marketing specialist to plan and execute activations, roadshows, exhibitions and events that boost brand awareness locally.

You'll manage vendors, coordinate with City Managers, develop partnerships, generate leads, and report on campaigns while keeping pace in a fast-moving environment.

Qualifications

• 3-5 years in BTL Marketing, Activations, Events or Field Marketing.
• Strong knowledge of campaign planning and on-ground execution.
• Excellent communication and presentation skills.
• Strong vendor and team management skills.
• Creative, energetic and adaptable in a fast-paced environment.

Responsibilities

• Plan and execute BTL activities including roadshows, exhibitions, events, canopies, pamphlets and brand activations.
• Drive innovative marketing initiatives to improve brand awareness and recall.
• Identify and manage vendors/agencies for regional marketing activities.
• Execute city-level campaigns in coordination with City Managers/ZSMs.
• Develop new partnerships and business opportunities.
• Generate leads and contribute to business growth.
• Manage campaign execution, reporting and on-ground teams.

Skills

Campaign planning

On-ground execution

Vendor management

Lead generation

Communication

Job description

Function:

BTL Marketing / Brand Activations

Key Responsibilities:

• Plan and execute BTL activities including roadshows, exhibitions, events, canopies, pamphlets, and brand activations.
• Drive innovative marketing initiatives to improve brand awareness and recall.
• Identify and manage vendors/agencies for regional marketing activities.
• Execute city-level campaigns in coordination with City Managers/ZSMs.
• Develop new partnerships and business opportunities.
• Generate leads and contribute to business growth.
• Manage campaign execution, reporting, and on-ground teams.

Requirements:

• 3-5 years of experience in BTL Marketing, Activations, Events or Field Marketing.
• Strong knowledge of campaign planning and on-ground execution.
• Excellent communication and presentation skills.
• Strong vendor and team management skills.
• Creative, energetic, adaptable, and comfortable working in a fast-paced environment.
• Good understanding of sales & marketing.

Keywords:

BTL Marketing | Brand Activation | Events | Field Marketing | Campaign Management | Vendor Management | Lead Generation | On-Ground Marketing