Manager/ Assistant Manager - Bancassurance Marketing

Bandhan Life Insurance Limited; Mumbai; Remote; INR 1,200,000 - 1,800,000; Full time

Job summary

Bandhan Life Insurance Limited is seeking a Manager/Assistant Manager for Channel Marketing in Mumbai. The role focuses on BTL sales activation, marketing communications, and collateral development, with a requirement of 3–5 years of work experience and an MBA in Marketing.

Remote work option is noted as based out of Kolkata, with collaboration across the organization to drive channel performance and customer experience.

Qualifications

• MBA Marketing degree required.
• 3–5 years of experience in channel marketing or related field.
• Strong communication and stakeholder-management skills.

Responsibilities

• Understand requirements from Baca branch stakeholders and define objectives for BTL sales activation.
• Plan and execute marketing communications and collaterals.
• Analyze consumer insights in local markets and translate into actionable plans.
• Monitor campaigns, measure ROI and KPIs, and coordinate with cross-functional teams.
• Collaborate with departments across the organization to drive growth and improve customer experience.

Skills

Channel marketing

Stakeholder management

Communication

Education

MBA Marketing

Job description

Manager/ Assistant Manager - Channel Marketing Mumbai, Mumbai, Mumbai, Maharashtra, India 3 - 5 Years Permanent

Job Description

Job Descriptionfor: Manager/ Assistant Manager Channel Marketing

WorkExperience: 3-5 years

Education: MBA Marketing

Work location: Remote (Based out of Kolkata)

Role Summary

• Understand requirement of the Baca branch stakeholders,define clear objectives, manage day to day interactions & build consensus andCommunication for BTL (Below the line) sales activation and marketing.


• Should have excellent communication skills as willneed to co-ordinate with key stakeholders across the organization.

• Plan and conduct Rewards and recognition eventsfor business teams on an ongoing basis.


• Help develop and execute marketingcommunication & collaterals


• Analyze consumer insights in local markets andleverage these insights into actionable plans.


• Communicate Bandhan Life company vision of empowering individuals andfamilies to fulfil their financial aspirations through marketingcollaterals.


• Translate brand strategy into regional plansand go-to-market strategies


• Facilitate creative development of marketingcollaterals to motivate the target audience to "take action"


• Measure and report performance of allmarketing campaigns, and assess ROI and KPIs


• Monitor market trends, research consumermarkets and competitors’ activities


• Oversee new and ongoing marketing andadvertising activities


• Monitor product distribution, consumerreactions and sales and devise plans on support for the sales team.


• Communication with relevant stakeholder withinthe organization to drive business growth, build brand consideration &enhance customer experience


• Collaborate with relevant stake holders acrossdepartments on projects, strategy, customer experience, technology, analytics,product, sales & others


• Manage a wider network of local agencies fordelivering strategy and communication basis the consumer insights.

Job Snapshot

• Updated Date: 23-10-2026


• Job ID: Job_00787


• Department: Marketing