Job Summary
The Assistant Branch Manager/Branch Manager is responsible for developing and implementing sales strategies for increase of market share and profitability of the Branch on a sustainable basis in line with Annual Business Plan. The incumbent will report to the Regional Manager / General Manager PSD. The incumbent will have to work as part of a multi-functional team and this involves collaboration with the internal team and external stakeholders.
Job Responsibilities
- Developing and implementing sales strategies for increase of market share and profitability on a sustainable basis in line with Annual Business Plan (ABP).
- To direct the branch team and establish sales targets brand wise, pack wise as per ABP, help them in breaking the same geographically, monthly, weekly daily targets.
- To motivate direct sales teams to meet sales targets agreed KPIs.
- To plan and implement branch sales promotion in consultation with marketing.
- Help in implementing a long term pricing strategy to maximize variable margin through product/ territory/ pack mix decisions.
- Have a clear focus on new channels like Institutions and Direct Distribution, Visibility and volumes.
- Drive Branch sales by developing field sales action plans
Key Result Areas
- To achieve monthly Revenue, Collection Profit targets
- Forecast annual, quarterly and monthly sales revenue
- Track, collate and interpret sales figuresGenerate timely sales reports
- Effectively execute sales policies and procedures
- Conduct market research and competitor and customer analysis
- Build and promote strong and long-lasting relationships with customers by partnering with them and understanding their needs
- Recruit, Develop retain quality manpower
Competencies (Skills essential to the role)
- Demonstrate ability to communicate, present and influence credibly and effectively
- Proven ability to drive the sales process from plan to close
- Strong business sense
- Excellent mentoring, coaching and people management skills
- Successful experience in consistently meeting or exceeding targets
- Excellent written and verbal communication skills
Educational Qualification / Other Requirement
- Bachelor s Degree (or its equivalent) in a related area and at least 3-5 years of managerial experience
- Should be an excellent individual performer with prior experience of team handling
Role Type / Key working relationships
- Internal team
- Distributor Dealer networking