Billing Specialist

Houzeo; Thane; On-site; INR 750,000 - 1,100,000; Full time

Benefits offered by this job

Flexible working hours

Creative freedom and cross-functional协

Comprehensive well-being package

Exposure to Digital Marketing tools (e

Google Analytics 4 and Google Search 4

AI tools for content creation

Monthly team-building activities

Job summary

Houzeo, a 100% online real estate marketplace, seeks a results-driven Paid Search Marketing Specialist to manage and optimize paid media campaigns across Google Ads, Bing Ads, and Meta Ads. You will drive high-quality conversions while improving ROAS, CPA, and overall efficiency using data-driven strategies.

The ideal candidate has 2+ years in performance marketing, strong analytics, and hands-on experience with GTM, GA4, and Meta Pixel. This is an on-site role in Mumbai, India.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 2 years in performance marketing.
• Strong expertise in Google Ads, Bing Ads, and Meta Ads.
• Experience with tracking/analytics tools GTM, GA4, and Meta Pixel.
• Experience with AI Ads or AI Max is a plus.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads, Microsoft Ads, and Meta Ads.
• Build and execute full-funnel performance marketing strategies including lead generation and remarketing.
• Optimize CPC, CPA, CPL, CTR, ROAS, and lead quality.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Create, test, and optimize ad copies, creatives, and landing page performance.
• Implement and manage conversion tracking: GTM, GA4, Meta Pixel.
• Perform A/B testing across ads, audiences, and landing pages.
• Monitor campaign performance and provide weekly/monthly reports with insights.
• Collaborate with creative, content, and technical teams for success.
• Identify scaling opportunities and improve efficiency.

Skills

Google Ads

Microsoft Bing Ads

Meta Ads

Lead generation

Analytics & tracking

GTM

GA4

Keyword research

A/B testing

Campaign optimization

Education

Bachelor’s degree in Marketing or related field

Tools

GTM

GA4

Meta Pixel

Looker Studio

Job description

Houzeo is a 100% online real estate marketplace. From listing to closing, Houzeo technology

makes home selling and buying the easiest it has ever been. Users can list their homes for a

flat fee, connect with local real estate pros, and find their dream home on Houzeo.com.

Founded in Manhattan, New York, with additional offices in Charlotte, North Carolina (US), and

Mumbai, India, Houzeo is led by our founder, Amit Dhameja. With an Ivy League MBA and a

background in finance, real estate, and tech, Mr. Dhameja spearheads this profitable startup.

The Houzeo Universe

• Houzeo IntelliList Listing: This tool auto-assigns the right paperwork for a seller’s property based on location. It’s the fastest way to list a home!
• Houzeo Showings: A digital showing scheduling app designed for sellers. Buyers and agents can directly request showings once a seller verifies them!
• Houzeo Offers: An offer management tool to evaluate, compare and counter offers received on a property. Sellers can request the highest and best offers within seconds!
• Houzeo DigiTransact: DigiTransact lets sellers maneuver the real estate transaction with milestones, tasks, notifications and reminders seamlessly. No more friction!
• Houzeo Dream Homes: Aims to help home buyers find their dream homes, make an offer, or start their mortgage pre-approval journey.
• Houzeo Mobile App: A comprehensive mobile app that lets home sellers and buyers
• Houzeo Home Worth Calculator: A free home value calculator that helps homeowners estimate how valuable their property is.
• Houzeo Mortgage Calculator: A mortgage payment estimator that helps potential home borrowers understand monthly payments and amortization schedules for free.
• Houzeo Closing Costs Calculator: The most advanced closing cost estimator for helping buyers and sellers understand what they have to pay on closing day.

About the Marketing Team

At the intersection of storytelling and strategy, you’ll find the creative crusaders who don’t just think out of the box; they reimagine it. From organic SEO to PPC magic, our team is obsessed with growth. Armed with innovation and data, we design campaigns that captivate, convert, and crush KPIs.

About the Role

We are seeking a results-driven Paid Search Marketing Specialist to manage and optimize paid media campaigns across Google Ads, Microsoft Ads (Bing), and Meta Ads. The role requires strong hands-on experience in lead generation campaigns, conversion tracking, and full-funnel performance marketing.

The ideal candidate will be responsible for driving high-quality conversions while improving ROAS, CPA, and overall campaign efficiency through data-driven strategies.

Your Mission, Should You Choose to Accept It

• Plan, execute, and optimize paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max), Microsoft Ads (Bing Search), and Meta Ads (Facebook & Instagram).
• Build and execute full-funnel performance marketing strategies including lead generation, retargeting, and remarketing.
• Optimize key performance metrics including CPC, CPA, CPL, CTR, Conversion Rate, ROAS, and lead quality.
• Conduct keyword research, audience segmentation, and competitor analysis to improve.
• Create, test, and optimize ad copies, creatives, and landing page performance.
• Implement, manage, and troubleshoot conversion tracking systems: Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel.
• Perform A/B testing across ads, audiences, and landing pages to improve performance.Create, test, and optimize ad copies, creatives, and landing page performance.
• Monitor campaign performance and provide weekly and monthly reports with actionable insights.
• Collaborate with creative, content, and technical teams to ensure campaign success.
• Paid Search Specialist
• Identify scaling opportunities and continuously improve campaign efficiency.

Required Skills & Qualifications

• A Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of experience in performance marketing.
• Strong expertise in Google Ads, Microsoft Bing Ads, and Meta Ads.
• Experience with AI Ads or AI Max.
• Hands-on experience in tracking and analytics tools: GTM, GA4, and Meta Pixel.

Nice to Haves

• Experience working in digital marketing agencies handling multiple clients.
• Experience in real estate lead generation or high-intent lead campaigns.
• Knowledge of Conversion Rate Optimization (CRO) techniques.
• Experience with Looker Studio or dashboard reporting tools.
• Familiarity with automation or AI-based ad optimization tools.

What We Offer

• Flexible working hours in a fun working environment.
• Opportunities for creative freedom and collaboration with cross-functional teams.
• Comprehensive package to promote your well-being.
• Exposure to Digital Marketing tools like SEMRush, ScreamingFrog, UberSuggest, etc.
• Interpret data on Google Analytics 4 and Google Search Console & drive revenue growth.
• Access to AI tools that help create content on the fly, like Runway, Claude, ChatGPT, etc.
• Monthly team-building activities with rewards and recognition.

Note

This is a complete on‑site role