Digital Marketing Specialist

agora; Bengaluru, Delhi; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Agora is seeking a Digital Marketing Specialist to own global paid search campaigns and SEO/Geo initiatives. You will optimize Google Ads and other platforms, drive pipeline, and improve ROI across regions.

The role requires 5+ years in B2B SaaS marketing, especially RTC or developer-focused tech, with strong analytical and collaboration skills. You will work hybrid from Bangalore or Delhi, aligning with Growth, Field, and Product Marketing to ensure campaigns are tracked and optimized for

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5–7 years of Digital Marketing experience, including 3+ years managing Google Ads and paid search campaigns for US-based software companies.
• Strong understanding of campaign optimization, bidding strategies, conversion tracking, attribution, and performance measurement.

Responsibilities

• Lead paid search campaigns across Google Ads and other platforms to drive pipeline and ROI.
• Design, launch, and optimize global demand generation campaigns on LinkedIn, X, Reddit, and other channels.
• Lead SEO-SEM-GEO strategy with keyword research and content optimization.
• Coordinate with Growth, Content, and Product Marketing to maximize ROI across regions.

Skills

Paid search

SEO

GEO targeting

Analytics

A/B testing

English proficiency

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related

Tools

Google Ads

GA4

Tag Manager

Looker Studio

SEMrush

Ahrefs

LinkedIn Ads

Reddit Ads

Job description

About Agora

Agora is the global leader in real-time engagement, providing developers with simple, flexible, and powerful APIs to embed real-time conversational AI, voice, video, interactive live streaming, and chat into their applications and IoT devices. Headquartered in Santa Clara, CA, Agora is trusted by over 1,700 leading organizations across the globe to power best-in-class real-time experiences from social media and live shopping to education and telehealth.

Digital Marketing Specialist

Location: India (Hybrid: Bangalore or Delhi)

Department: Global Marketing

Type: Full-Time

About the Role

We are seeking an experienced Digital Marketing Specialist to drive our global marketing engine. The ideal candidate combines deep expertise in SEM (paid acquisition and campaign optimization), SEO, and GEO with the ability to adapt developer-focused content for multiple platforms. This role will own the execution and performance of paid search campaigns across Google Ads and other advertising platforms, while also supporting SEO/GEO initiatives to maximize digital visibility and growth. The ideal candidate has a proven track record of managing advertising budgets, improving conversion rates, and driving measurable ROI through data-driven marketing programs. You have 5+ years of experience in B2B SaaS—specifically in real-time communications (RTC) or other developer-focused technologies. You are a proactive strategist who not only executes tasks but also anticipates market shifts and shapes the campaign roadmap.

This role requires a forward-thinking professional who will work very closely with Growth, Field, and Product Marketing to ensure all campaigns are executed, tracked, and optimized for the best possible outcomes. You are highly detail-oriented and expected to manage campaigns with a focus on strategic alignment and performance.

Key Responsibilities

• SEM & Paid Acquisition: Lead the execution and optimization of paid search campaigns across Google Ads and other advertising platforms, driving qualified pipeline, conversions, revenue growth, and measurable ROI
• Performance Marketing: Design, launch, and optimize global demand generation campaigns across LinkedIn, X (Twitter), Reddit, developer communities, and other paid channels to maximize pipeline growth and marketing efficiency.
• Full-Funnel SEO-SEM-GEO: Lead the strategy, performing keyword research and optimizing content for both traditional and generative search engines
• Integrated Campaign Support: Work in lockstep with Growth, Content, and Product Marketing to support regional and global initiatives, ensuring every campaign is tracked and optimized for maximum ROI

• Copywriting & Channel Execution: Leverage our master content calendar and assets to strategically adapt and write high-impact copy for social posts, paid ads, and digital channels
• AI-Powered Optimization: Leverage AI tools (e.g. ChatGPT, Perplexity, Surfer SEO) to scale production and optimize existing assets while ensuring high quality and creativity
• Analytics & Iteration: Own campaign analysis, reporting, experimentation, and performance optimization using data-driven decision-making. Monitor KPIs, perform A/B testing, and pivot strategies based on real-time performance data
• Brand Alignment: Enforce brand tone and voice consistency across all digital channels

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 5–7 years of experience in Digital Marketing, including 3+ years of hands‑on experience managing Google Ads and paid search campaigns, specifically in full-time roles with US‑based software companies
• Strong understanding of campaign optimization, bidding strategies, conversion tracking, attribution, and performance measurement
• Experience with Google Analytics 4, Google Tag Manager, Looker Studio, Google Ads, SEMrush, Ahrefs, and similar marketing analytics and SEO tools
• Proficiency in A/B testing, conversion rate optimization (CRO), and landing page optimization
• Experience managing LinkedIn Ads, Reddit Ads, Microsoft Ads, or other paid acquisition channels is a plus
• Demonstrated success improving CPA, ROAS, conversion rates, or pipeline generation through paid acquisition programs
• Developer marketing experience engaging with technical communities on Reddit, Stack Overflow, or GitHub
• Demonstrated expertise using AI tools to ideate, edit, and optimize content
• Ability to maintain a working schedule that provides at least 3–4 hours of overlap with the US Pacific Time (PT) business day for synchronous collaboration
• Exceptional written and verbal English communication skills, with the ability to distill complex topics into accessible content
• Experience managing contributors (in‑house or freelance) and collaborating with cross‑functional teams

Technical Toolkit & Preferred Skills

• Campaign Types: Experience with different campaign types such as P-Max, AI-Max, DemandGen, etc.
• Ads: LinkedIn Campaign Manager, Google Ads Manager, GA4
• Analytics: Google Analytics, Google Tag Manager, Google Search Console, Microsoft Clarity, Hotjar, or equivalent platforms
• AI-Assisted Workflow: Proficiency in using AI tools for content ideation, data analysis, and creative versioning to 10x your output
• Industry Knowledge: Previous experience with Real-Time Communications (RTC) or Conversational AI platforms
• Certifications: Google Ads Certification a plus

What We Offer

Competitive salary based on experience and location

Opportunity to shape the brand voice and thought leadership of a growing global company

Collaborative, innovation-driven work environment with opportunities for professional growth