B2C Sales & B2B Executive

Good Life; Gurugram District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Good Life is seeking an experienced B2C Sales Manager to drive business growth through online and offline channels in India, focusing on consumer durables and appliances.

The role requires a proven track record in lead generation, inquiry conversion, key account management, and network expansion across marketplaces and distributors.

Qualifications

• Graduate/undergraduate in any discipline.
• 18 years of relevant experience in B2C Sales.
• Experience in Home Appliances, Kitchen Appliances, Consumer Durables, Electronics, or related industries.
• Existing network of distributors, dealers, wholesalers, or institutional buyers will be an added advantage.
• Experience in handling bulk orders and corporate sales.

Responsibilities

• Manage all inbound enquiries.
• Respond within defined SLA.
• Qualify leads and assign priority.
• Prepare quotations and negotiate.
• Maintain CRM and follow-up discipline.
• Track enquiry ageing and lost opportunities.
• Coordinate with procurement, operations and finance.
• Improve conversion through scripts and SOPs.
• Analyze enquiry sources and ROI.
• Build dashboards for management.

Skills

Lead generation

Inquiry conversion

Sales

Key account management

B2C customer acquisition

Education

Graduate/undergraduate in any discipline

Job description

Good Life is looking for an experienced

B2C Sales Manager to drive business growth through B2C sales channels, and industry business opportunities.

The ideal candidate should have a proven track record in lead generation, inquiry conversion, sales, key account management, and B2C customer acquisition. The candidate will be responsible for managing and expanding business across (IndiaMART, TradeIndia, Moglix, IndustryBuying, Of Business, Udaan, Jumbotail, Amazon Business, Flipkart Business, electrical and appliance distributors) and other online/offline B2C channels.

Keyword:

• Manage all inbound enquiries.
• Respond within defined SLA.
• Qualify leads and assign priority.
• Prepare quotations and negotiate.
• Maintain CRM and follow-up discipline.
• Track enquiry ageing and lost opportunities.
• Coordinate with procurement, operations and finance.
• Improve conversion through scripts and SOPs.
• Analyze enquiry sources and ROI.
• Build dashboards for management.

KPI,s:

• Lead response time
• Lead conversion %
• Quotation conversion %
• Revenue generated
• Repeat customers
• Average order value
• Lead ageing
• Lost lead reasons
• Customer satisfaction
• Revenue from new channels
• Partnership activation time
• GMV contribution
• Margin
• Strategic accounts acquired
• Pipeline value

Candidate Profile

Qualification

• Graduate/undergraduate in any discipline.

18 years of relevant experience in B2C Sales..

• Across (IndiaMART, TradeIndia, Moglix, IndustryBuying, OfBusiness, Udaan, Jumbotail, Amazon Business, Flipkart Business, electrical and appliance distributors)

Work experience:

• Experience in Home Appliances, Kitchen Appliances, Consumer Durables, Electronics, or related industries.
• Existing network of distributors, dealers, wholesalers, or institutional buyers will be an added advantage.
• Experience in handling bulk orders and corporate sales.