Chief Sales Officer – B2C

Corporate Stalwarts; Dadri; On-site; INR 2,600,000 - 3,800,000; Full time

Job summary

Corporate Stalwarts in Noida, India, seeks a sales leader with 18+ years in B2C distribution to drive growth across regions and channels. The role focuses on building strong distributor networks, expanding retail coverage and improving sales productivity.

You will work with Marketing and Finance to set plans, manage budgets, and ensure disciplined execution, CRM adoption, and data-driven decision making across the organization.

Qualifications

• 18–25 years in sales/distribution leadership with multi-region B2C experience.
• Experience building large distributor/dealer networks and channel-led growth.
• Track record of expanding distribution and retail productivity.
• MBA/PGDM preferred.

Responsibilities

• Own annual and medium-term sales plans, translating goals into region-/channel-specific targets.
• Build and optimise distributor/dealer networks, appointment, activation and retention.
• Develop channel plans for distributors, dealers, retailers; collaborate on marketing activations.
• Manage sales budgets, pricing, discounts and trade spend with Finance.
• Establish SOPs, CRM/ERP adoption, and data-driven decision making.

Skills

Sales strategy

Channel development

Distributor management

Forecasting

Data-driven decisions

Education

Bachelor’s degree in Engineering, Commerce, Business

MBA/PGDM in Sales, Marketing or General Management

Tools

ERP/CRM systems

Dashboards

Job description

• Industry Consumer Durables / Appliances / FMCD
• Work Experience 18+ Years
• City Noida
• Country India

Job Description

KEY RESPONSIBILITIES

1. Sales Strategy & Growth

Own annual and medium-term B2C sales plans; translate company goals into product-, region-, channel- and team-wise targets.

Identify priority states, cities and micro-markets; lead structured market entry, penetration and category growth plans.

Drive revenue growth while protecting contribution, price realisation and quality of sales.

2. Distribution, Retail & Secondary Sales

Build and optimise the distributor/dealer network; lead partner selection, appointment, activation, productivity and retention.

Expand active retail outlet coverage, product availability, assortment, repeat orders and in-store visibility.

Establish reliable secondary-sales/sell-out tracking and monitor distributor inventory, stock ageing and primary-to-secondary alignment.

3. Channel Development & Market Activation

Develop channel-specific plans for distributors, dealers, retailers and relevant organised/emerging channels.

Partner with Marketing on dealer meets, trade schemes, retail visibility, product launches and local activation; measure business outcomes.

Work with Marketing to improve electrician/contractor engagement and product recommendation, including approved communication of Company product differentiators.

4. Commercial Discipline & Cross-functional Execution

Manage sales budgets, forecasts, pricing execution, discounts, schemes and trade spend in coordination with Finance and the MD/CEO.

Support disciplined collections and credit control; prevent channel stuffing, excessive discounting and unsustainable inventory build-up.

Coordinate with Operations and Supply Chain on demand forecasts, stock availability, service levels and lost-sales reduction; share marketintelligence with Product and Marketing.

5. Organisation, Systems & Governance

Build a strong sales organisation with clear territories, reporting lines, targets, incentives and a capable second line of regional leadership.

Establish SOPs and a regular sales-review cadence; improve CRM/ERP adoption, reporting accuracy, forecast reliability and data-drivendecisions.

Ensure adherence to approved commercial policies, applicable laws, internal controls and ethical sales practices.

Requirements

Experience:

Ideally 18–25 years in sales/distribution leadership, including significant responsibility for a large, multi-region B2C businessand dealer-led channels.

Industry: Preferred backgrounds include wires & cables, electricals, lighting, switchgear and building materials.

Strong candidates frompaints, consumer durables or FMCG may also be considered if they have demonstrably built distribution at scale.

Track record: Evidence of expanding distribution, improving secondary sales and retail productivity, building regional teams, entering newmarkets and growing revenue with commercial discipline.

Education: Bachelor’s degree in Engineering, Commerce, Business or a related field; MBA/PGDM in Sales, Marketing or GeneralManagement preferred.

Systems capability: Comfortable with ERP/CRM, distributor-management systems, dashboards, forecasting and data-led performancereviews.