B2B Sales Executive

V4 Impex; Surat; On-site; INR 350,000 - 550,000; Full time

Job summary

V4 Impex is seeking a confident B2B Sales Executive to identify and cultivate new customer relationships, convert enquiries into business, and drive growth with both new and existing clients in Surat, Gujarat. The role emphasizes strong communication, negotiation, and problem-solving to achieve targets.

You will coordinate with purchasing, warehouse and management teams to meet customer requirements, handle quotations, and ensure profitability while maintaining high service levels.

Qualifications

• Experience in B2B sales or business development preferred.
• Strong communication skills via phone, email and other channels.
• Ability to interpret customer requirements and offer suitable commercial solutions.
• Proven negotiation skills and ability to maintain margins and profitability.
• Persistent with follow-ups and ability to turn inquiries into business.

Responsibilities

• Identify and approach potential B2B customers and bring new accounts on board.
• Communicate confidently with customers by phone, email and other channels.
• Respond quickly and professionally to customer enquiries, quotations and product requests.
• Understand customer requirements and recommend suitable products and commercial solutions.
• Prepare quotations and negotiate pricing while understanding margins and profitability.
• Follow up consistently on quotations, enquiries and potential opportunities.
• Build strong relationships with customers and identify opportunities for repeat and additional business.
• Work through challenges such as pricing objections, stock availability or customer requirements and find practical solutions.
• Identify opportunities to cross-sell, upsell and introduce customers to additional product ranges.
• Maintain good records of enquiries, quotations, follow-ups and customer opportunities.
• Work closely with purchasing, warehouse and management teams to resolve customer requirements.
• Keep awareness of competitor pricing, market conditions and customer demand.

Skills

Phone & email communication

Commercial mindset

Numerical skills

Pricing & margins

Follow-ups

Problem solving

Relationship building

Organization

Resilience

Target orientation

Opportunity ownership

Job description

B2B Sales Executive

We are looking for a confident, commercially minded B2B Sales Executive who can develop new customer relationships, convert enquiries into business and grow sales with both new and existing customers.

Key Responsibilities

• Identify and approach potential B2B customers and bring new accounts on board.
• Communicate confidently with customers by phone, email and other channels.
• Respond quickly and professionally to customer enquiries, quotations and product requests.
• Understand customer requirements and recommend suitable products and commercial solutions.
• Prepare quotations and negotiate pricing while understanding margins and profitability.
• Follow up consistently on quotations, enquiries and potential opportunities.
• Build strong relationships with customers and identify opportunities for repeat and additional business.
• Work through challenges such as pricing objections, stock availability or customer requirements and find practical solutions.
• Identify opportunities to cross-sell, upsell and introduce customers to additional product ranges.
• Maintain good records of enquiries, quotations, follow-ups and customer opportunities.
• Work closely with purchasing, warehouse and management teams to resolve customer requirements.
• Keep awareness of competitor pricing, market conditions and customer demand.

Ideal Candidate

• Confident and comfortable speaking with customers on the phone and by email.
• Commercially minded and good with numbers, pricing, margins and quotations.
• Persistent with follow-ups without being overly aggressive.
• Strong problem-solving attitude and able to find solutions when situations become difficult.
• Naturally relationship-driven and enjoys developing new customers.
• Quick and reliable when responding to enquiries.
• Able to recognise an opportunity and take ownership of converting it into business.
• Organised, energetic, resilient and target-oriented.

The key requirement:

We want someone who sees an enquiry or a problem and thinks, How can I turn this into an opportunity and win the customer?