#ACN GN - SONG - MT - New - Marketing Automation - Manager

Accenture PLC; Bengaluru; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

Accenture Strategy & Consulting in Bengaluru is seeking an experienced Marketing Automation Manager to oversee marketing automation platforms, ensure efficient journey orchestration, and drive value through automation.

You will serve as an internal SME on marketing automation, data integrations, and martech connections, collaborating with IT and business stakeholders to deliver platform improvements, streamline production processes, and accelerate business outcomes.

Qualifications

• 6+ years of experience configuring marketing automation platforms in a client or consulting environment.
• Demonstrated experience leading technical delivery of CRM integration and implementation projects.
• Extensive hands-on experience with SQL, databases, APIs, and web services.
• Strong development experience with AMPscript, HTML, CSS, JavaScript, and jQuery.
• Experience in IT/software solutions including design, configuration, and implementation.
• Familiarity with tag management strategy for web and mobile platforms.
• Working knowledge of cloud technologies and complex system architectures.
• Experience operating within agile methodologies.

Responsibilities

• Lead end-to-end operation and optimisation of marketing automation platforms across channels.
• Design, build, and deliver automated customer journeys and programs.
• Define, enhance, and maintain data connections between the platform and data repositories.
• Regularly review automation solutions for efficiency and adopt new martech.
• Provide strategic and tactical guidance on platform capability and architecture.
• Manage stakeholder engagement and external agency partners; drive growth.
• Lead and mentor the team; ensure delivery of the program of work.
• Ensure governance and compliance in platform operations.

Skills

Marketing automation platforms

Journey orchestration

CRM integration

SQL & data management

Oracle Responsys

Education

BE/B.Tech + MBA preferred (Tier 1 / Tier 2 institute)

Tools

Salesforce Marketing Cloud

Adobe Campaign

Braze

Oracle Responsys

AMPscript

HTML

CSS

JavaScript

Job description

Job Title – Marketing Automation Manager + Level 7 (Manager) + Entity (S&C GN – Song)

Management Level: Level 7 – Manager

Location Preference: Bangalore

Must have skills: Marketing Automation Platforms (Salesforce Marketing Cloud / Adobe Campaign / Braze), Journey Orchestration, CRM Integration, SQL & Data Management, Oracle Responsys tool experience is mandatory Good to have skills: AMPscript / HTML / CSS / JavaScript, Tag Management (Web & Mobile), Cloud Technologies, Agile Ways of Working

Job Summary Accenture Strategy & Consulting is seeking an experienced Marketing Automation Manager to manage marketing automation platforms and programs, ensuring effective journey orchestration and campaign delivery. The role serves as the internal subject matter expert on marketing automation, data integrations, and martech system connections — working collaboratively with IT and business stakeholders to deliver platform improvements, streamline production processes, and drive business value through automation.

Roles & Responsibilities

• Lead Marketing Automation Platform Management: Own the end-to-end operation and optimisation of marketing automation platforms (such as Salesforce Marketing Cloud, Adobe Campaign, or Braze), ensuring they are configured, connected, and running efficiently to support campaign and journey delivery.
• Drive Journey Orchestration & Campaign Delivery: Design, build, and deliver automated customer journeys and marketing programs across channels; ensure the right messages reach the right customers at the right time.
• Manage MarTech Integrations & Data Connections: Define, enhance, and maintain capability connections between the automation platform and data repositories; work with IT and architecture teams to scope and deliver solutions for new or enhanced integrations.
• Evolve Automation Processes & Capability: Regularly review marketing automation solutions and dataflows to identify opportunities for greater efficiency; champion the adoption of new marketing technology as it is developed.
• Consult on Technical Solutions & Strategy: Act as the internal subject matter expert on marketing automation; provide strategic and tactical problem-solving on platform capability, data connections, and martech architecture for business stakeholders.
• Manage Stakeholder Engagement & Agency Partners: Build and maintain effective working relationships with internal teams (marketing, IT, operations, legal) and external agency partners; challenge partners to drive capability growth and plan future activity.
• Lead & Develop the Team: Manage and mentor direct reports; foster a collaborative team environment, support skills development, and ensure delivery of the program of work.
• Ensure Governance & Compliance: Embed compliance requirements into platform operations and business practices; ensure team adherence to company values, policies, and applicable external regulations.

Professional & Technical Skills

• 6+ years of experience configuring marketing automation platforms in a client or consulting environment (e.g. Braze, Salesforce Marketing Cloud, Adobe Campaign, Responsys, or similar).
• Demonstrated experience leading technical delivery of complex CRM integration and implementation projects.
• Extensive hands‑on experience with SQL, databases, APIs, and web services.
• Strong development experience with AMPscript, HTML, CSS, JavaScript, and jQuery.
• Experience in IT/software solutions including design, configuration, and implementation.
• Familiarity with tag management strategy for web and mobile platforms.
• Working knowledge of cloud technologies and complex system architectures.
• Strong leadership and people management skills with experience adapting communication for technical, business, and executive audiences.
• Experience operating within complex environments using agile methodologies.

Additional Information

• Opportunity to work on marketing automation and martech transformation programs in a complex, high-growth environment.
• Exposure to advanced journey orchestration and AI-enabled marketing technology programs.
• Ability to collaborate across Strategy, Data & AI, Industry, and Digital teams.
• Inclusive culture focused on responsible growth and long-term value creation.

About Accenture

About Our Company | Accenture Experience: Minimum 6+ years of relevant experience required Educational Qualification: BE/B.Tech + MBA preferred (Tier 1 / Tier 2 institute)

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

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Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join agreat place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture