B2B Content Marketing Specialist

Inventiway Solutions; Maharashtra; On-site; INR 600,000 - 800,000; Full time

Job summary

Mentco & Verity Global Solutions is seeking an experienced B2B content writer to develop and optimize marketing content across whitepapers, case studies, blogs, and emails. You will collaborate with SMEs and leadership to turn complex business concepts into clear, persuasive material.

The role requires 4+ years in B2B content writing within SaaS or technology sectors, strong English writing skills, and proficiency with WordPress, Ahrefs/SEMrush, and HubSpot.

Qualifications

• Minimum 4+ years of dedicated B2B content writing experience in SaaS, professional services, consulting, or technology domains.
• Proven understanding of the B2B buyer's journey, sales funnels, demand generation, and inbound marketing.
• A strong portfolio demonstrating a range of content formats (case studies, whitepapers, long-form articles, ad copy).
• Exceptional written, proofreading, and verbal communication skills in English.
• Strong SEO writing capabilities and keyword research experience.
• Ability to grasp complex corporate, technical, and business services topics quickly and make them lucid for the audience.
• Familiarity with CMS platforms (WordPress), SEO tools (Ahrefs, SEMrush), and marketing automation tools (HubSpot).

Responsibilities

• Research, outline, and write B2B marketing content including whitepapers, case studies, blogs, eBooks, emails, and pitch decks.
• Collaborate with SMEs, leadership, and account managers to translate complex concepts into engaging content.
• Write SEO-optimized content to improve search rankings and generate leads.
• Produce high-impact sales copy, brochures, one-pagers, and decks to support the sales funnel.
• Ensure all materials align with brand guidelines and tone across both brands.
• Analyze content performance and iterate strategies with marketing analytics.

Skills

English writing

SEO writing

B2B marketing

Content strategy

Tools

WordPress

Ahrefs

SEMrush

HubSpot

Job description

Key Responsibilities

• Content Strategy & Creation: Research, outline, and write clear, concise, and persuasive B2B marketing content, including whitepapers, case studies, blogs, eBooks, email campaigns, and pitch decks.
• Thought Leadership: Collaborate with subject matter experts (SMEs), leadership teams, and account managers to turn complex business concepts into engaging content pieces.
• SEO & Demand Generation: Write SEO-optimized content that ranks on search engines while driving lead generation and pipeline conversion.
• Sales Enablement: Produce high-impact sales copy, brochures, one-pagers, and presentation decks to support the sales team across various funnel stages.
• Brand Consistency: Ensure all written materials align with brand guidelines, target audience personas, and distinct tone-of-voice requirements for both Mentco and Verity Global Solutions.
• Content Performance Analysis: Partner with marketing analytics to monitor content performance metrics (traffic, engagement, conversion rate) and continuously iterate content strategies.

Requirements & Qualifications

• Experience: Minimum 4+ years of dedicated B2B content writing experience in SaaS, professional services, consulting, or technology domains.
• B2B Marketing Expertise: Proven understanding of the B2B buyer's journey, sales funnels, demand generation, and inbound marketing.
• Portfolio: A strong portfolio demonstrating a range of content formats (e.g., case studies, whitepapers, long-form articles, ad copy).
• Skills:
• Exceptional written, proofreading, and verbal communication skills in English.
• Strong SEO writing capabilities and keyword research experience.
• Ability to grasp complex corporate, technical, and business services topics quickly and make them into lucid easy language for audience to understand.
• Tools: Familiarity with CMS platforms (e.g., WordPress), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation tools (e.g., HubSpot) is a plus.

Pay: ₹600,000.00 - ₹800,000.00 per year

Work Location: In person