Content Marketing Associate

Edgematics; India; On-site; INR 350,000 - 500,000; Full time

Job summary

Edgematics in Pune is seeking a Content Marketing Associate with 1–2 years of experience to support our content strategy and brand messaging for B2B audiences.

You will assist with SEO writing, keyword research, blog posts, whitepapers, and social media content for LinkedIn and other platforms, ensuring consistency across channels.

This full-time role offers exposure to global clients and collaboration with a dynamic marketing team to accelerate demand generation and data-driven storytelling.

Qualifications

• Excellent written and verbal communication.
• Basic knowledge of content marketing and digital marketing concepts.
• Understanding of SEO, keyword research, and on-page optimization.
• Basic B2B copywriting and content creation skills.
• Familiarity with LinkedIn and other social media platforms.
• Understanding of brand voice, tone, and messaging consistency.
• Good research, editing, proofreading, and time-management skills.
• Ability to meet deadlines and work collaboratively with the marketing team.

Responsibilities

• Content Strategy: Assist in planning and executing content calendars aligned with marketing goals.
• SEO Writing: Conduct keyword research and create SEO-friendly blogs, articles, and website content.
• B2B Copywriting: Write engaging blogs, whitepapers, case studies, website copy, and other marketing materials.
• Content Marketing: Develop content to support demand generation, lead nurturing, and brand awareness campaigns.
• Social Media Content: Create and schedule engaging posts for LinkedIn, Twitter/X, and other platforms.
• Brand Messaging: Ensure consistency in tone, style, and messaging across channels.
• Content Research: Research industry trends, competitors, and target audiences.
• Performance Monitoring: Assist in tracking content engagement, website traffic, and social media performance.

Skills

Writing skills

Content marketing basics

SEO knowledge

B2B copywriting

Social media content creation

Brand messaging

Research and proofreading

Time management

Education

Bachelor's degree

Tools

Google Analytics

Google Search Console

WordPress

Canva

AI writing tools

Job description

Job Title: Content Marketing Associate

Experience: 1-2 Years

Location: Pune

Employment Type: Full-Time

About Edgematics

Edgematics is a global data and AI consulting company empowering Fortune 500 enterprises across the Middle East, Europe, the UK, North America, and India to unlock the true value of their data.Through our advanced platforms - PurpleCube AI (Data Orchestration & Analytics) and Axoma (Agentic AI) - we help organizations accelerate data modernization, governance, and AI adoption at scale.Our mission is to transform raw data into actionable intelligence through world-class engineering, innovation, and deep domain expertise.

Job Description

We are looking for a creative and detail-oriented Content Marketing Specialist with 0-2 years of experience to support our content marketing initiatives. The ideal candidate should have a basic understanding of content strategy, SEO writing, B2B copywriting, social media content creation, and brand messaging. This role is suitable for freshers or early-career professionals who are passionate about writing, digital marketing, and creating engaging content for business audiences.

Key Responsibilities

• Content Strategy: Assist in planning and executing content calendars alignedwith marketing goals.
• SEO Writing: Conduct keyword research and create SEO-friendly blogs, articles,and website content using on-page optimization techniques.
• B2B Copywriting: Write engaging blogs, whitepapers, case studies, websitecopy, and other marketing materials.
• Content Marketing: Develop content to support demand generation, leadnurturing, and brand awareness campaigns.
• Social Media Content: Create and schedule engaging posts for LinkedIn,Twitter/X, and other relevant platforms while maintaining the brand voice.
• Brand Messaging: Ensure consistency in tone, style, and messaging across allcommunication channels.
• Content Research: Research industry trends, competitors, and targetaudiences to develop relevant content ideas.
• Performance Monitoring: Assist in tracking content engagement, websitetraffic, and social media performance

Required Skills

• Excellent written and verbal communication skills.
• Basic knowledge of content marketing and digital marketing concepts.
• Understanding of SEO, keyword research, and on-page optimization.
• Basic B2B copywriting and content creation skills.
• Familiarity with LinkedIn and other social media platforms.
• Understanding of brand voice, tone, and messaging consistency.
• Good research, editing, proofreading, and time-management skills.
• Ability to meet deadlines and work collaboratively with the marketing team.

Preferred Qualifications

• Bachelor's degree in Marketing, Mass Communication, English, Business Administration, or a related field.
• 1-2 Years of experience in content writing, content marketing, digital marketing, or a related role.
• Internship experience, personal writing samples, or a content portfolio will be an advantage.
• Familiarity with tools such as Google Analytics, Google Search Console, WordPress, Canva, or AI-assisted writing tools is a plus