Assistant Director/Senior Manager (Marketing) - High School Programs
Ashoka University
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Job summary
Ashoka University seeks an experienced marketing leader for its High School Programs. The role focuses on building and executing cross-media campaigns to elevate brand awareness and enrollments for HS certificates, online and offline.
You will oversee strategy, planning, and coordination across digital, social, email, and events, partnering with internal teams and external agencies. The candidate should bring 8-12 years in marketing/communication within education/media/edtech, and a passion for
Qualifications
- 8-12 years of marketing/communication experience in education/media/edtech.
- Strategize and execute growth-driven cross-platform campaigns.
- Passion for education and ability to work with high school programs.
Responsibilities
- Lead overall marketing strategy and cross-media campaigns.
- Plan, budget, and measure performance across digital, social, emails, events.
- Coordinate with internal teams and external agencies to execute activities.
- Develop programs and campaigns to drive enrollments and brand awareness.
- Measure performance and optimize campaigns in real-time.
- Build and lead a high-performance marketing team with expertise in digital, events, content.
Skills
Tools
Job description
Ashoka aims to leverage its brand, unique pedagogy, and best practices to build impactful programs for High School Students -both offline and online certificate programs. These include the Young Scholars Program (YSP), Ashoka Horizons, and many others.
- Ashoka Young Scholars Program (YSP), now in its ninth year, is already the most prestigious summer program for high school students in the country, attracting talented and motivated students to an enriching & immersive college experience, across its 5 programs in liberal arts, sciences, computer science, humanities and economics & entrepreneurship streams. The programme continues to expand at an exponential rate with more high schoolers applying from across the country each year.
- Ashoka Horizons offers short-term, online, learning by doing (project-based learning), real-world and future-forward programmes to high schoolers across the country and abroad. Ashoka Horizons courses are specially designed for curious & motivated high schoolers, providing a deeper exploration of specific subjects, 21st century skills and other non-academic areas of interest. Ashoka Horizons are better prepared for college decisions, college applications and life beyond. Ashoka Horizons was launched in 2020 and has been growing exponentially since.
This position plays a critical role in the growth of the High School Programs Team. The person is responsible for overall marketing strategy, planning & execution of cross-media campaigns across web, digital, database marketing, content, social and events (offline & online) and carries the responsibility for building brand awareness, brand consideration and program enrollments across the High School Program portfolio. The role comes with the following responsibilities:
- Mapping the high school market in India(size, structure & growth) and developing rich and actionable insights from the target audiences (high schoolers, parents, educators and counsellors). Translating insights into new growth initiatives that significantly contribute to growth.
- Developing a portfolio of relevant and differentiated programs/courses for the target audience.
- Developing the annual marketing plans, including targets, calendar, budgeting & performance metrics across digital, social, emails, events and PR channels.
- Internal and external (vendor/agency) coordination in developing and executing planned activities.
- Ideation, planning & execution of ongoing campaigns and cross-media activities to achieve defined targets (measured by applications, registrations, enrolments, etc.).
- Measuring and reporting performance of the different marketing campaigns, and assessing the effectiveness against goals.
- Fine-tuning and revising activities in real-time to optimize marketing performance.
- Building and nurturing a high-performance marketing team with expertise in digital, social, events, and content marketing.
- 8-12 years of functional experience with media (TV/print/digital), higher education/EdTech & online learning platforms/ B2C digital businesses/Marketing, Advertising, or digital/social agencies. Preference would be given to Ashoka/YIF/YSP alumni.
- Demonstrated ability in strategizing and executing growth-driven cross-platform campaigns.
- Deep interest in and passion for education are prerequisites for applying for the role.
- Hands-on technical experience in planning and executing cross-platform campaigns with demonstrable examples of delivering on targets.
- Deep expertise in digital, social, and email campaign development and execution (Facebook, Insta, LinkedIn, YouTube, HubSpot, MailChimp, etc.)
- Exceptional creativity and design aesthetics
- Combines strategic, analytical, and creative skills effortlessly.
- Self-starter (entrepreneurial),result-driven, high performer
- Excellent Excel Skills & Data Analysis Skills
- Interpersonal skills, ability to collaborate and work effectively across different internal and external stakeholders.
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