Assistant Director/Senior Manager (Marketing) - High School Programs

Darwinbox Digital Solutions Pvt. Ltd.; Sonipat; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Ashoka University is seeking an Assistant Director/Senior Manager (Marketing) for its High School Programs. You will lead marketing strategy, plan cross-media campaigns, and drive enrollments from high school audiences across India.

The role emphasizes collaboration with internal teams and external partners to expand reach and impact. Ideal candidates have 8–12 years in marketing/communication, with a strong background in digital, social, email and events, and a passion for education.

Qualifications

• 8-12 years of marketing/communication experience in media, higher education, EdTech or digital agencies.
• Proven ability to strategize and execute cross-media campaigns across web, social, email and events.
• Deep interest in education and strong communication skills.

Responsibilities

• Own overall marketing strategy and execution for High School Programs.
• Plan and deliver cross-media campaigns to drive applications, registrations and enrollments.
• Coordinate with vendors/agencies and internal teams for integrated campaigns.
• Measure performance and optimize activities in real time to hit targets.
• Build and lead a high-performance marketing team with digital, social, events and content expertise.

Skills

Cross-media campaigns

Digital marketing

Content marketing

Email marketing

Social media marketing

Strategic planning

Analytics & data analysis

Team leadership

Tools

HubSpot

MailChimp

Facebook/Instagram/LinkedIn ads

YouTube

Job description

Job Description

Job Title: Assistant Director/Senior Manager (Marketing) - High School Programs

Reports To: Assistant Vice President and Lead - High School Programs

Location: Ashoka University Campus, Sonipat/ Okhla, New Delhi

Experience (in years): 8-12 years of functional experience in marketing and communication with reputed organisations in media (TV/print/digital)/higher education/EdTech, and online learning platforms/B2C digitalbusinesses/Marketing, Advertising, Digital or Social Agencies

Nature of Work: Full-Time

About Ashoka University:

Ashoka University is India’s premier interdisciplinary teaching and research university, an institution that has become a beacon of academic excellence in less than 10 years since its inception. At Ashoka, we encourage you to embrace change , learn and grow continuously, and strive for excellence in what you do.

As part of our thriving and committed workforce, you will :

• Be Mission-Driven : Champion interdisciplinary learning, innovative pedagogy, and academic rigour to transform Indian higher education .
• Think Strategically: Collaborate with other innovative colleagues to shape the future of higher education through strategic planning and a forward-thinking approach .
• Act Authentically: Embrace authenticity and integrity , fostering an inclusive and supportive environment where every voice is valued .
• Take Accountability: Own your work and drive positive change as an individual seeking to make a meaningful contribution .
• Build Collaboration: Experience the power of teamwork and diverse perspectives, working collectively towards our shared goals .
• Deliver Excellence: Strive for high quality in all aspects , upholding the highest standards of academic excellence , student support , and professional development opportunities .

At Ashoka University, we are on a mission to redefine higher education and create a remarkable space where innovation and collaboration thrive . As a pioneering force in interdisciplinary learning , we continually grow and adapt to stay at the forefront of educational excellence with an emphasis on inclusivity and equal opportunity. Our philosophy revolves around care , well-being, and connection , which are deeply embedded in everything we do .

When you join our community, you become part of an extraordinary journey in which you can enhance your potential and make a meaningful impact.

About the High School Programs:

Ashoka aims to leverage its brand, unique pedagogy, and best practices to build impactful programs for High School Students -both offline and online certificate programs. These include the Young Scholars Program (YSP), Ashoka Horizons, and many others.

• Ashoka Young Scholars Program (YSP), now in its ninth year, is already the most prestigious summer program for high school students in the country, attracting talented and motivated students to an enriching & immersive college experience, across its 5 programs in liberal arts, sciences, computer science, humanities and economics & entrepreneurship streams. The programme continues to expand at an exponential rate with more high schoolers applying from across the country each year.
• Ashoka Horizons offers short-term, online, learning by doing (project-based learning), real-world and future-forward programmes to high schoolers across the country and abroad. Ashoka Horizons courses are specially designed for curious & motivated high schoolers, providing a deeper exploration of specific subjects, 21st century skills and other non-academic areas of interest. Ashoka Horizons are better prepared for college decisions, college applications and life beyond. Ashoka Horizons was launched in 2020 and has been growing exponentially since.

Roles and Responsibilities:

This position plays a critical role in the growth of the High SchoolPrograms Team. The person is responsible for overall marketing strategy, planning & execution of cross-mediacampaigns across web, digital, database marketing ,content, social and events (offline & online) and carries theresponsibility for building brandawareness, brand consideration andprogram enrollments across the High School Program portfolio. The rolecomes with the following responsibilities :

• Mapping the high school market in India (size, structure & growth) and developing rich and actionable insights from the target audiences (high schoolers,parents, educators and counsellors). Translating insights into new growth initiatives that significantly contribute to growth.
• Developing a portfolio of relevant and differentiated programs /courses for the target audience.
• Developing the annual marketing plans, including targets , calendar, budgeting & performance metrics across digital, social, emails, events and PR channels.
• Internal and external (vendor/ agency) coordination in developing and executing planned activities .
• Ideation, planning & execution of ongoing campaigns and cross-media activities to achieve defined targets (measured by applications , registrations, enrolments, etc.).
• Measuring and reporting performance of the different marketing campaigns , and assessing the effectiveness against goals .
• Fine-tuning and revising activities in real-time to optimize marketing performance .
• Building and nurturing a high-performance marketing team with expertise in digital , social, events, and content marketing .

Qualifications:

• 8-12 years offunctional experience with media (TV/print/digital), higher education/EdTech& online learning platforms / B2C digital businesses / Marketing, Advertising, or digital /social agencies . Preference would be given to Ashoka/YIF/YSP alumni.
• Demonstrated ability in strategizing and executing growth-driven cross-platform campaigns.
• Deep interest in and passion for education are prerequisites for applying for the role .

Skills Required:

• Hands-on technical experience in planning and executing cross-platform campaigns with demonstrable examples of delivering on targets .
• Deep expertise in digital, social , and email campaign development and execution (Facebook, Insta, LinkedIn , YouTube, HubSpot, MailChimp, etc.)
• Very strong communication skills (written & verbal English language skills)
• Exceptional creativity and design aesthetics
• Combines strategic, analytical, and creative skills effortlessly .
• Self-starter(entrepreneurial), result-driven, high performer
• Excellent Excel Skills & Data Analysis Skills
• Interpersonal skills, ability to collaborate and work effectively across different internal and external stakeholders .