Audience Strategy Lead

Jobtailor; Gurugram District; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Jobtailor in Gurugram is seeking a seasoned Senior Insights Leader to guide digital consumer insights, audience strategy, and predictive analytics across media/tech domains. You will translate complex data into a compelling strategy for creative and marketing teams, and partner with data engineering to feed insights into scalable blueprints.

The role requires 10+ years of leadership in digital consumer insights, strong English communication, and deep knowledge of regional consumer behaviour.

Qualifications

• BA/BS degree or equivalent experience.
• 10+ years of experience leading digital consumer insights, audience strategy, or predictive analytics within media, tech, or entertainment.
• Translate complex data into clear, narrative-led strategies for creative and marketing teams.
• Strong understanding of regional digital and e-commerce consumer behaviour.
• Experience with data engineering teams in modern cloud data environments and third-party research platforms.
• Able to lead a team and engage as a senior stakeholder across insights, creative and commercial functions.
• Exceptional verbal and written English communication and presentation skills.

Responsibilities

• Oversee rollout of a generative AI brief-intake tool for non-data marketing stakeholders and reduce manual workload.
• Design scalable, templated insights from client briefs for Creative, Commerce and Paid teams.
• Build scalable post-campaign reports measuring effectiveness and surface improvement opportunities.
• Synthesize campaign results into actionable, repeatable marketing blueprints using engagement reports and predictive modelling.
• Partner with data engineering to feed inputs and blueprints into a unified data engine and refine trend predictions.
• Help establish a predictive viability tool to assess track potential across markets before launches.
• Deliver deep-dive market intelligence on regional consumer behaviour to support leadership decisions.

Skills

Digital insights leadership

Audience strategy

Predictive analytics

English communication

Education

BA/BS degree or equivalent experience

Tools

Databricks

Third-party research platforms

Job description

Responsibilities

• Oversee the rollout of a generative AI brief‑intake tool, ensuring it works effectively for non‑data marketing stakeholders and reduces manual strategic workload.
• Design and deliver scalable, templated insights from client briefs using qualitative and quantitative tools, equipping Creative, Commerce and Paid teams with clear audience knowledge.
• Build scalable post‑campaign audience engagement reports that measure effectiveness and surface opportunities for continuous improvement.
• Use a growing library of engagement reports and predictive modelling to synthesise campaign results (streams/sales) into actionable, repeatable marketing blueprints.
• Partner closely with data engineering to feed behavioural inputs and blueprints into a unified data engine, refining algorithmic trend predictions and AI briefing recommendations.
• Help establish a predictive viability tool to assess a track's potential success across multiple markets ahead of campaign launch and spend approval.
• Deliver deep‑dive market intelligence on regional consumer behaviour and opportunities to support senior leadership decision‑making.

Requirements

• BA/BS degree or equivalent experience
• 10+ years of experience leading digital consumer insights, audience strategy, or predictive analytics within media, tech, or entertainment.
• Skilled at translating complex data and statistical analysis into a clear, narrative‑led strategy for creative and marketing teams.
• Strong understanding of regional digital and e‑commerce consumer behaviour.
• Experience working alongside data engineering teams in modern cloud data environments (e.g. Databricks) and with third‑party research platforms.
• Comfortable leading a team and operating as a senior stakeholder across insights, creative and commercial functions.
• Exceptional verbal and written English communication and presentation skills.

Core Competencies

Demonstrates expertise in leading digital consumer insights and audience strategy, with a strong focus on predictive analytics and translating complex data into actionable marketing strategies. Proficient in collaborating with data engineering teams and delivering market intelligence to support decision‑making.