Senior Analyst – Marketing Support Specialist

BookMyMentor; Hyderabad; On-site; INR 1,000,000 - 1,400,000; Full time

Job summary

BookMyMentor is seeking a Senior Analyst – Marketing Support Specialist to join their team in Hyderabad. The role involves developing integrated marketing strategies and managing communications campaigns aimed at internal stakeholders.

Ideal candidates will possess an MBA or master’s degree, with 4–6 years of relevant experience and strong skills in executive writing, project management, and SEO. The position offers an engaging environment for professionals looking to make an impact in marketing.

Qualifications

• 4–6 years of experience in integrated marketing, digital marketing, or marketing communications.
• Proven experience building multi-channel strategies with KPIs.
• Ability to translate metrics into actionable insights.

Responsibilities

• Plan and optimize integrated marketing campaigns.
• Develop executive-ready content and maintain quality control.
• Support social media content planning and optimization.

Skills

Integrated marketing campaign development

Multi-channel campaign strategies

Executive writing and storytelling

Social media and SEO knowledge

Project management

Education

MBA or master’s degree in a related field

Tools

PowerPoint

Excel

Sprinklr

Adobe Analytics

Job description

Senior Analyst – Marketing Support Specialist

Senior Level (5+ years)

Posted 4/23/2026

Are you looking for an exciting opportunity at the intersection of integrated campaign strategy, digital activation, and executive storytelling? Do you bring a structured marketing mindset and the ability to translate business priorities into measurable, multi-channel campaigns? If yes, then Global Strategic Insights Center (GSIC) is the team for you. The team supports, develops, writes, and presents market intelligence outputs for internal practitioners across the globe, powering Deloitte’s market strategies with insights. The Marketing & Communications capability partners with onshore stakeholders to transform insights into an end‑to‑end measurable integrated marketing campaign, digitally activated across paid and social media platforms.

Responsibilities

• Plan, execute, and optimize integrated marketing and communications campaigns for Deloitte’s internal stakeholders and leadership.
• Translate business priorities into campaign objectives, audience definitions, channel mix, KPIs, and executable delivery plans while owning structured governance across timelines, dependencies, approvals, and stakeholder alignment.
• Develop executive‑ready content—including campaign toolkits, presentations, thought‑leadership assets, and go‑to‑market material—adapt messaging across internal channels (emails, newsletters, intranet, social, internal enablement materials), and maintain strong quality control aligned with Deloitte’s tone of voice, brand standards, and risk guidelines.
• Support social media content planning, publishing, and performance optimization; apply keyword‑informed briefs and on‑page SEO best practices for website and webpage content; collaborate with the in‑house agency on paid media plans, incorporating audience insights, creative formats, optimized channel mix, and performance optimization metrics including final campaign reporting (CTR, CPC, conversion rate).
• Develop campaign performance dashboards and executive impact reports with actionable insights; ensure tagging and tracking discipline for accurate measurement; identify opportunities to optimize content, audience engagement, and channel performance during the campaign.
• Partner with internal stakeholders across geographies to align priorities and deliver high‑quality outcomes, and contribute to initiatives that strengthen practice visibility and cross‑team collaboration.

Requirements

• Must‑Have MBA or master’s degree in a related field, with 4–6 years of experience in integrated marketing, digital marketing, or marketing communications (B2B/professional services preferred).
• Proven experience building and executing multi‑channel campaign strategies with defined KPIs.
• Strong executive writing and storytelling capability.
• Working knowledge of social media, SEO, and paid media fundamentals.
• Ability to interpret performance data and translate metrics into actionable insights.
• Strong project management and stakeholder coordination skills.
• Advanced proficiency in PowerPoint and Excel.
• Good‑to‑Have: Experience with tools such as Sprinklr, Meltwater, Adobe Analytics, or similar platforms.
• Exposure to SEO tooling and audits.
• Familiarity with A/B testing of creatives.
• Exposure to GenAI tools in accelerating marketing efforts.