Associate Zonal Manager- Vijaywada

Goodfit; NTR; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Goodfit Senior Area Sales Manager – Channel Sales is responsible for driving growth in the Bathware category across the assigned territory in India. You will lead channel sales operations, strengthen dealer and distributor networks, and build high-performing sales teams to achieve revenue, market share, and collections targets.

The role requires strategic planning and execution of territory-specific sales strategies, along with active management of relationships with dealers, distributors,

Qualifications

• Graduate with MBA/PGDM preferred in Marketing or Sales.
• 8–14 years in channel sales and distribution management.
• Willing to travel extensively within territory.

Responsibilities

• Achieve sales, revenue, market share, and collection targets for the territory.
• Develop territory-specific sales strategies and expand dealer/distributor networks.
• Lead field sales teams and conduct regular performance reviews.
• Build relationships with dealers, distributors, architects, builders, and influencers.
• Monitor collections and ensure policy compliance.

Skills

Channel Sales

Dealer/Distributor Management

Team Leadership

Sales Analytics

CRM Systems

Education

MBA / PGDM in Marketing or Sales

Graduate in any discipline

Tools

ERP platforms

MS Office

Job description

Senior Area Sales Manager – Channel Sales

Role Purpose

Drive business growth, market expansion, and channel excellence for the Bathware business within the assigned territory by leading channel sales operations, strengthening dealer and distributor networks, developing high-performing sales teams, and ensuring achievement of revenue, market share, and collection objectives.

Key Responsibilities

Sales & Business Growth

• Achieve assigned sales, revenue, volume, market share, and collection targets.
• Develop and execute territory-specific sales strategies.
• Identify new business opportunities and growth markets.

Channel Development & Distribution Management

• Strengthen and expand dealer, distributor, retailer, and channel partner networks.
• Improve channel productivity and market coverage.

Team Leadership & Performance Management

• Lead, mentor, coach, and monitor field sales teams.
• Conduct regular sales reviews and performance evaluations.

Customer & Influencer Management

• Build relationships with dealers, distributors, architects, builders, contractors, plumbers, retailers, and influencers.

Market Development & Brand Promotion

• Execute branding initiatives, dealer meets, retailer programs, and promotional campaigns.

Commercial & Collection Management

• Monitor collections, receivables, profitability, and policy compliance.

Market Intelligence & Competitive Analysis

• Track competitor activities, market trends, and customer requirements.

Operational Excellence & Reporting

• Ensure timely CRM updates, MIS reporting, forecasting, and governance compliance.

Role Specifications

• Qualification: Graduate in any discipline; MBA / PGDM in Marketing, Sales, Business Management, or related field preferred.

• Experience: 8–14 years of progressive experience in Channel Sales, Business Development, Market Development, and Distribution Management.

• Industry Preference: Bathware, Sanitaryware, Tiles, Building Materials, Pipes, Paints, Consumer Durables, Electricals, Home Improvement Products, or allied industries.

• Reporting To: Regional Sales Manager / Zonal Sales Manager.

• Travel Requirement: Extensive travel within assigned territory.

Desired Candidate Profile

• Proven track record of achieving sales, revenue, and collection targets.
• Strong expertise in dealer/distributor management, channel sales, and market development.
• Demonstrated success in leading and developing sales teams.
• Strong commercial acumen and stakeholder management capabilities.
• Proficiency in CRM systems, ERP platforms, sales analytics tools, and MS Office.