Area Sales Manager

Somany Ceramics Tiles; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Somany Ceramics Tiles in Mumbai is seeking an Area Sales Manager – Projects to drive project sales by building relationships with architects, builders and contractors. You will identify high-potential projects, promote specifications, and coordinate samples, documents, and communications to maximize revenue.

The role requires a strong network in the construction ecosystem, 7+ years in project sales, and proficiency in CRM tools, Excel and PowerPoint.

Qualifications

• MBA or related degree with business understanding.
• Minimum 7 years' experience in project sales within construction/building materials.
• Strong network with architects, builders, contractors and interior designers.

Responsibilities

• Identify and manage a pipeline of high-potential projects.
• Build relationships with architects, builders, contractors, and designers to generate specifications.
• Drive specification-led sales through presentations and technical discussions.
• Ensure timely submission of samples, specs, and project documents.
• Monitor progress and maximize conversion and revenue in the territory.
• Coordinate with cross-functional teams to fulfill project requirements.
• Ensure payment collection as per policy and maintain CRM records.

Skills

Project sales

Relationship management

CRM proficiency

Negotiation

Market knowledge

Education

MBA (Marketing) / Graduate in any discipline

Tools

CRM software

MS Excel

PowerPoint

Job description

Job Title

Area Sales Manager – Projects

Role Purpose

To drive sales growth and achieve assigned revenue targets within the designated territory by developing and managing relationships with architects, builders, contractors, interior designers, and key project stakeholders. The role is responsible for project identification, specification generation, business conversion, collection management, and ensuring superior customer engagement to maximize market share and project sales performance.

Key Responsibilities

Business Development & Project Sales

• Identify, track, and develop a pipeline of ongoing, upcoming, and high-potential projects within the assigned territory.
• Build and maintain strong relationships with architects, builders, contractors, developers, consultants, interior designers, and other key decision-makers to generate specifications and business opportunities.
• Drive specification sales by promoting company products through presentations, product demonstrations, technical discussions, and sample placements.
• Ensure timely submission of product samples, specifications, technical documents, and project-related information to influencers and customers.
• Monitor project progress and proactively engage stakeholders to maximize conversion opportunities.

Sales Performance & Revenue Achievement

• Achieve assigned sales volume, revenue, and collection targets for the territory.
• Develop and execute territory-specific sales plans to increase market penetration and project business.
• Ensure a structured call plan and maintain regular engagement with key influencers and project stakeholders.
• Generate new business opportunities through customer acquisition, market mapping, and relationship expansion.

Relationship Management

• Develop and maintain a robust network of architects, contractors, builders, developers, and interior designers.
• Expand the active influencer base by onboarding new contacts and strengthening engagement with existing stakeholders.
• Classify and prioritize customers and influencers based on business potential, project pipeline, and revenue contribution.
• Ensure consistent visibility of company products through sample displays, product presentations, and specification activities.

Project Monitoring & Conversion

• Regularly visit project sites to monitor project status, specification implementation, and business conversion opportunities.
• Coordinate with channel partners and internal teams to ensure seamless execution of project requirements.
• Provide regular updates to reporting managers on project pipeline, business opportunities, competitive activities, and conversion status.

Customer Service & Cross-Functional Coordination

• Collaborate with Technical Services, Customer Service, Supply Chain, and Operations teams to resolve customer concerns and ensure a superior customer experience.
• Ensure timely resolution of customer complaints and project-related issues.
• Support product launches, marketing initiatives, and promotional activities within the assigned territory.

Collections & Compliance

• Ensure timely collection of outstanding payments and adherence to company credit policies.
• Monitor receivables and coordinate with customers and internal stakeholders for timely payment realization.
• Maintain accurate records, CRM updates, sales reports, project databases, and other business documentation.
• Ensure compliance with company policies, processes, and ethical business practices.

Role Specifications

Criteria

Requirement

Qualification

MBA (Marketing) / Graduate in any discipline

Experience

Minimum 7 years of experience in Project Sales, preferably in Building Materials, Ceramics, Tiles, Sanitaryware, Bath Fittings, Construction Materials, Paints, Electricals, or allied industries

Reporting To

Regional Sales Manager / Zonal Sales Manager

Location

As per business requirement

Travel

Extensive travel within assigned territory

Desired Candidate Profile

• Proven experience in project sales and specification selling.
• Strong network within the architect, builder, contractor, developer, and interior designer community.
• Demonstrated success in achieving sales and collection targets.
• Strong understanding of the construction, real estate, and building materials ecosystem.
• Experience in territory management, business development, and customer relationship management.
• Proficiency in CRM systems, Microsoft Excel, PowerPoint, and sales reporting tools.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Self-driven, result-oriented, and capable of working independently in a dynamic environment.