Associate Program Manager – Content Programming

Dashverse; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Dashverse is building the operating system for AI-powered entertainment. We seek an Associate Program Manager – Content Programming to own how content is packaged, scheduled, surfaced, and promoted across the platform.

You will work at the intersection of Content, Product, Growth, Creative, and Data to ensure metadata, titles, thumbnails, and launch plans maximize discovery and engagement. You will partner with Content, Product, and Growth teams to execute launches end-to-end, optimize home-page

Qualifications

• Experience in Product, Program Management, Content Programming or related roles.
• MBA from a Tier 1 or Tier 2 institute preferred.
• Strong interest in entertainment, consumer behaviour, and digital products.

Responsibilities

• Own content packaging: metadata, titles, descriptions, genres, tags, thumbnails.
• Plan and optimize content programming calendar and show promotions.
• Coordinate with Content, Creative, Growth, and Product teams on launches.
• Track performance metrics and drive data-driven improvements.

Skills

Product thinking

Analytical thinking

Data-driven decisions

Content discovery

Cross-functional execution

Communication

Education

MBA (Tier 1/2 institute preferred)

Tools

CMS

A/B testing

Analytics tools

Job description

The Mission: Build the operating system for the future of AI-powered entertainment.

About Us

Our journey at Dashverse began with a simple question: What if AI could power the next generation of entertainment? As a Series A technology company backed by leading Indian investors like Peak XV, Matrix, and Stellaris, we began our journey with Dashtoon, revolutionizing AI comics. Now, with Dashreels, we are creating a new universe of short-form video, curating addictive short dramas while also launching our own game-changing AI-generated originals.

We offer a personalized, binge-worthy viewing experience that's captivating Indian audiences. Our mission is to become the go-to destination for compelling, short-form narrative content around the world. Are you ready to build the future of storytelling?

About the Role

We are looking for an Associate Program Manager – Content Programming (Product) to own how content is packaged, scheduled, surfaced, and promoted across Dashverse.

You will work at the intersection of Content, Product, Growth, Creative, and Data, ensuring every show has the right metadata, title, thumbnail, trailer, launch plan, in-app placement, and communication strategy to maximize discovery and engagement.

Your Part

• Own show-level metadata, titles, descriptions, genres, tags, thumbnails, and other content packaging.
• Develop and test positioning for shows to improve discovery and click-through.
• Work with Creative teams to develop and optimize thumbnails, teasers, trailers, and promotional assets.
• Maintain consistency and quality across all content presented to users.

Programming & Show Calendar

• Own the content programming calendar across launches, episode drops, promotions, and key programming moments.
• Plan how and when shows are surfaced across different in-app placements.
• Coordinate upcoming launches with Content, Product and Growth teams.
• Ensure programming priorities are accurately executed across the product.
• Program and optimize home-page rails, collections, banners, featured content, recommendations, and promotional surfaces.
• Identify opportunities to resurface catalogue titles based on audience behaviour, trends, and performance.
• Build thematic collections and programming moments around genres, occasions, trends, and audience interests.
• Continuously improve content discovery across the app.

Push Notifications & Audience Communication

• Own the programming strategy for push notifications and show-level user communication.
• Develop hooks, messaging, and targeting strategies around launches, new episodes, trending titles, and catalogue content.
• Experiment with notification timing, copy, frequency, and segmentation.
• Ensure communication remains relevant while driving incremental engagement.
• Run experiments across titles, thumbnails, trailers, metadata, placements, and communication.
• Track metrics such as impressions, CTR, show starts, conversion, engagement, and retention.
• Identify why certain packaging or programming decisions outperform others.
• Build repeatable learnings and best practices across shows.

Product & Cross-Functional Execution

• Partner with Product teams to improve content discovery, merchandising, CMS, programming, and notification tools.
• Translate programming requirements into clear product requirements and workflows.
• Work closely with Data teams to build dashboards and reporting for programming performance.
• Coordinate with Content, Creative, Growth, and Product teams to execute launches end-to-end.

Mandatory Skills

• Strong product and analytical thinking.
• Ability to use data to make programming and merchandising decisions.
• Strong understanding of consumer internet products and content discovery.
• Excellent program management and cross-functional execution.
• Strong attention to detail and ability to manage multiple content launches simultaneously.
• Strong communication and structured problem-solving skills.

Qualifications

• Experience in Product, Program Management, Content Programming, Content Operations, Growth, OTT, Consumer Internet, or related roles.
• MBA from a Tier 1 or Tier 2 institute preferred.
• Strong interest in entertainment, consumer behaviour, and digital products.

Good to Have

• Experience with OTT, streaming, short-form video, music, gaming, or other content platforms.
• Experience with content merchandising or programming.
• Familiarity with A/B testing and product analytics.
• Experience working with CMS, notification, recommendation, or content discovery systems.

What Success Looks Like

• Shows are consistently packaged and launched with strong titles, thumbnails, metadata, trailers, and promotional plans.
• The programming calendar runs seamlessly across launches and ongoing content.
• In-app merchandising drives stronger discovery, CTR, show starts, and engagement.
• Push notifications become a measurable lever for content consumption.
• Programming decisions increasingly become data-driven, testable, and repeatable.
• You become the owner of how content comes alive inside the Dashverse product.

Why Join Us?

• Build from the Ground Up: A rare opportunity to shape the core systems of a breakout company in its early, high-growth stage.
• Unprecedented Impact: Your work will directly influence the success and scalability of our entire operation.
• Work with the Best: Join a dynamic and passionate team that is setting new standards in storytelling and technology.
• Accelerate Your Career: This role offers immense potential for personal and professional growth in a fast-scaling company.