Associate Program Manager

Dashverse; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Dashverse is seeking an Associate Program Manager – Content Strategy & Insights to shape the future of storytelling. You will analyze micro-drama ecosystems, identify patterns, and translate insights into content slate decisions with cross-functional teams.

You’ll partner with Content, Licensing, Growth, Product, and Leadership to drive market intelligence, trend forecasting, and informed strategy for Dashverse’s expanding slate of AI-powered entertainment formats.

Qualifications

• MBA from a reputed institute preferred.
• Bachelor’s degree from a recognized institute preferred.
• 2–8 years of professional experience in consulting, strategy, media, OTT, content intelligence, or related domains.
• Strong passion for content, storytelling, media, and entertainment.

Responsibilities

• Conduct deep analysis of global micro-drama ecosystems to identify winning patterns, genres, formats, and storytelling mechanics.
• Study what’s working across competing platforms, including title performance, hooks, pacing, cliffhangers, and engagement trends.
• Recommend content slate priorities based on market signals and trend potential.
• Identify emerging themes, underserved genres, and content gaps to inform future greenlighting and commissioning decisions.
• Build structured recommendations on what stories, themes, and genres Dashverse should invest in.
• Conduct primary and secondary market research to understand content trends across micro-drama, OTT, and digital entertainment ecosystems.
• Track top-performing titles across platforms to identify repeatable success patterns.
• Monitor genre evolution, content saturation, and whitespace opportunities for strategic decisions.
• Monitor emerging storytelling trends and content formats relevant to Dashverse.

Skills

Content strategy

Market intelligence

Storytelling

Research & synthesis

Stakeholder management

Cross-functional collaboration

Education

MBA

Bachelor's degree

Job description

The Mission: Build the operating system for the future of AI-powered entertainment.

About Us

Our journey at Dashverse began with a simple question: What if AI could power the next generation of entertainment? As a Series A technology company backed by leading Indian investors like Peak XV, Matrix, and Stellaris, we began our journey with Dashtoon, revolutionizing AI comics. Now, with Dashreels, we are creating a new universe of short-form video, curating addictive short dramas while also launching our own game-changing AI-generated originals.

We offer a personalized, binge-worthy viewing experience that's captivating Indian audiences. Our mission is to become the go‑to destination for compelling, short‑form narrative content around the world. Are you ready to build the future of storytelling?

About the Role

We are looking for a highly analytical and content-obsessed Associate Program Manager – Content Strategy & Insights to help shape the future of storytelling at Dashverse. This role sits at the intersection of content strategy, market intelligence, and programming insights, with a strong focus on micro-drama trends and emerging entertainment formats.

You will play a key role in identifying what content works, why it works, and what we should build next. From decoding winning tropes, genres, and storytelling patterns across global microdrama platforms to conducting deep market and competitive research, you will help define Dashverse’s content slate strategy.

You will work closely with Content, Licensing, Growth, Product, and Leadership teams to translate insights into actionable decisions—helping us build highly engaging, commercially successful, and culturally relevant content.

Your Part

• Conduct deep analysis of micro-drama ecosystems globally to identify winning content patterns, genres, themes, formats, and storytelling mechanics.
• Study what’s working across competing platforms, including title performance, narrative structures, hooks, pacing, cliffhangers, character archetypes, and engagement trends.
• Recommend content slate priorities based on market trends, whitespace opportunities, and content performance signals.
• Identify emerging themes, underserved genres, and content gaps to inform future greenlighting and commissioning decisions.
• Build structured recommendations around what types of stories, themes, and genres Dashverse should invest in.
• Conduct extensive primary and secondary market research to understand content trends across micro-drama, OTT, and digital entertainment ecosystems.
• Track and analyze top-performing titles across platforms to identify repeatable success patterns.
• Study genre evolution, content saturation, and whitespace opportunities to support strategic decision-making.
• Monitor emerging storytelling trends, content formats, and entertainment shifts relevant to Dashverse.

Cross-Functional Influence

• Partner with Content and Creative teams to share actionable insights around genres, tropes, storytelling patterns, pacing, and character archetypes.
• Work closely with Licensing teams to evaluate external content opportunities and prioritize acquisitions based on market signals and trend potential.
• Collaborate with Growth teams to align content priorities with platform growth opportunities and market demand.
• Partner with Product teams to share insights on content trends, discovery opportunities, and category-level demand signals.

Insights & Strategic Reporting

• Develop recurring reports and intelligence frameworks on what is trending, what is saturating, and what is emerging in the micro-drama ecosystem.
• Build internal knowledge systems to continuously track competitive platforms, title performance, genre shifts, and storytelling trends.
• Synthesize complex research into clear, actionable recommendations for leadership and cross-functional teams.

Mandatory Skills

• Strong understanding of content strategy, programming, and digital entertainment trends.
• Deep curiosity about storytelling, micro-drama, OTT, short-form entertainment, and emerging content formats.
• Strong analytical ability with experience translating market intelligence into actionable content recommendations.
• Strong research and synthesis skills across competitive analysis, market research, and content intelligence.
• Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams.
• Strong structured thinking and ability to derive insights from large sets of qualitative and quantitative information.

Qualifications

• MBA from a Tier 1 or Tier 2 institute (preferred)
• Bachelor’s degree from a Tier 1 institute (preferred)
• 2–8 years of professional experience in consulting, strategy, media, OTT, content intelligence, consumer internet, research, or related domains
• Strong passion for content, storytelling, media, and the entertainment industry

Good to Have Skills

• Experience in content strategy, content programming, media research, or entertainment analytics.
• Familiarity with micro-drama, OTT ecosystems, creator economy, or short‑form video platforms.
• Exposure to market intelligence, competitive benchmarking, or trend forecasting.
• Understanding of AI‑driven entertainment trends and evolving digital content ecosystems.
• Strong interest in pop culture, storytelling archetypes, and entertainment trends.

What Success Looks Like

• You can clearly articulate what content Dashverse should double down on—and why.
• Your insights directly influence content slate decisions, licensing priorities, growth strategies, and product thinking.
• You become the internal expert on “what’s working in micro-drama.”

Why You Should Join Us?

• Build from the Ground Up: This is a rare opportunity to shape the growth story of a breakout product from its early days.
• Unprecedented Impact: Your work will directly influence our success and visibility in a key market.
• Work with the Best: Join a dynamic and innovative team that is passionate about the future of storytelling and technology.
• Accelerate Your Career: This role offers immense potential for personal and professional growth in a fast‑scaling company.