Analyst/Associate Manager - Ecommerce

Publicis Global Delivery (PGD); Gurugram District; On-site; INR 350,000 - 550,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Media Performance Analyst to drive ecommerce campaigns across Amazon Search and Amazon DSP, with hands-on planning, setup and optimization. You will partner with internal teams to translate client objectives into actionable media strategies and provide clear performance insights.

You'll maintain campaign performance reports, support monthly business reviews, and contribute to pitches for new clients.

Qualifications

• Graduate with specialization in Marketing, Digital Technologies, Business Management, or related field.
• 6 months to 4 years of experience in biddable media.
• Strong knowledge of Amazon Search, Amazon DSP, Criteo, Citrus, Pacvue and Skai.
• Experience in media planning, campaign setup and optimization.

Responsibilities

• Manage e-commerce platforms on Amazon Search and Amazon DSP.
• Plan media, set up campaigns and optimise performance.
• Prepare reports and share insights on campaign performance.
• Collaborate with internal teams to provide client recommendations.
• Assist with monthly billing and KPI measurement.
• Support in pitches for new clients.

Skills

Media planning

Campaign analysis

Analytics

Education

Graduate in Marketing / Digital Technologies / Business Management

Tools

Amazon DSP

Criteo

Citrus

Pacvue

Skai

Job description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery

Please note : This role is open for Gurgaon, Bangalore, Mumbai, Pune and Hyderabad

Your responsibilities as a Media Performance Analyst

• Manage E-Commerce Platforms on Amazon Search, Amazon DSP
• Hands on experience with media planning, campaign setup and optimisation
• Quality check of reports and analysis followed by insight sharing on campaign performance and troubleshooting
• Work with internal teams to provide clients with Search recommendations and optimization strategies that align with objectives
• Traffic all creatives into platform and set up campaigns prior to launch date
• Maintain knowledge of media technology and analytical tools
• Navigate through variety of third-party systems to complete monthly billing documentation
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
• Automation to save time and increase productivity
• Assist in preparing pitches for new clients

You will fit right in if you have -

• Maintaining daily pacing reports, weekly and monthly performance reports & post campaign analysis reports
• Conducting monthly connects and supporting MBRs, QBRs & annual reviews
• Any graduate (Specialization in Marketing, Digital Technologies, Business Management, or relevant field would be preferred)
• 6 months - 4 Years of experience in Biddable media domain
• Strong knowledge in various E-Commerce Platforms on Amazon Search, Amazon DSP, Criteo, Citrus, Pacvue and Skai

If you are excited for -

• Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries
• Diverse team & progressive work environment
• A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization
• Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package

YOU are the one we’re looking for-

Someone who truly understand what it takes to serve clients beyond expectations: crack one-off client challenges. Develop insights. Spark breakthrough creative ideas. Publicis Global Delivery is proud to be an equal opportunity employer. Eligible applicants will be considered without regard to race, colour, religion, sexual orientation, gender identity, ethnicity, disability status, marital status or any other characteristic protected by applicable local laws, regulations, and ordinances.