Associate manager / Deputy manager

Istar Business Solutions; Chennai District; On-site; INR 300,000 - 540,000; Full time

Job summary

Istar Business Solutions in Chennai is seeking a marketing professional to drive customer acquisition, identify leads, perform competitor analysis, and monitor branch performance. You will help increase product awareness among customers and prospects in the market.

The role also involves enhancing products based on market dynamics, conducting market research, and organizing loyalty programs while negotiating deals with corporates and stakeholders.

Responsibilities

• Identifying and understanding leads and prospects
• Competitor analysis and formulation of counter strategies
• Track and measure the performance of the marketing personnel in branches
• Improving awareness of the product and services among customers and prospects in the market.
• Enhance current products based on market dynamics and competitor strategies based on company policies.
• Market research and analysis to identify prospective customers
• Organizing customer loyalty programs and help in formulating targeting and pricing strategies
• Interacting and negotiating business deals with corporates/relevant stake holdersRole & responsibilities

Job description

Customer Acquisition:

• Identifying and understanding leads and prospects
• Competitor analysis and formulation of counter strategies
• Track and measure the performance of the marketing personnel in branches
• Improving awareness of the product and services among customers and prospects in the market.
• Enhance current products based on market dynamics and competitor strategies based on company policies.

• Market research and analysis to identify prospective customers
• Organizing customer loyalty programs and help in formulating targeting and pricing strategies
• Interacting and negotiating business deals with corporates/relevant stake holdersRole & responsibilities

Preferred candidate profile