Associate Manager - Category Management | Epharmacy | Gurgaon

TATA 1 MG; Gurugram District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Tata 1mg is seeking a highly driven Category Manager to lead the Vitamins, Minerals & Supplements portfolio with end-to-end ownership of strategy, pricing, and market positioning. You will craft category roadmaps, define go-to-market plans, and drive performance through data-driven insights.

Collaborating with RD, Regulatory, Sourcing, and Growth Marketing, you will benchmark competitors, map opportunities, and steer new SKUs from concept to shelf, ensuring commercial readiness for launches in a

Qualifications

• MBA or Graduate with 4-7 years in D2C Brands, Nutraceuticals or Consumer Health.
• Strong commercial acumen and analytical skills.
• Experience with VMS or related wellness/nutrition categories is desirable.

Responsibilities

• Own and drive the complete PL for the VMS category and develop a long-term roadmap.
• Identify high-potential products backed by data and collaborate with RD, Regulatory, and Sourcing to develop new SKUs.
• Conduct market mapping, consumer insights, and competitive benchmarking to inform pricing and positioning.
• Benchmark pricing, content, ratings/reviews, and formulation USP against competitors.
• Monitor category sales, margins, and velocity; plan growth marketing campaigns and SKU performance.
• Collaborate with cross-functional teams to ensure timely launches and commercial readiness.

Skills

Strategic Thinking

Category Visioning

Product Lifecycle Management

Data Analysis

Excel Modelling

Pricing Tools

Consumer Behavior

Stakeholder Management

Execution Mindset

Education

MBA or Graduate

Job description

Role: Category Management

Department: Consumer Products

Job Summary

We are seeking a highly driven and strategic Category Manager to lead and scale our Vitamins, Minerals Supplements (VMS) portfolio. This is an end-to-end ownership role responsible for category strategy, product roadmap, market sizing, competitive intelligence, pricing, positioning, and performance marketing inputs. The ideal candidate will be passionate about consumer health wellness, data-led decision making, and building consumer-loved products.

What will you do Category Ownership Strategy

• Own and drive the complete PL for the VMS category
• Build long-term category roadmap based on consumer trends, whitespace analysis, and market shifts
• Define GTM strategy, MRP/SP pricing matrix, and positioning for each launch

New Product Development

• Identify high-potential products backed by data, consumer insights, and scientific trends
• Collaborate with RD, Regulatory, and Sourcing teams to develop and commercialize new SKUs
• Benchmark formulations, formats (tablets, gummies, powders, etc.), and delivery systems with global peers

Market Research Consumer Insights

• Conduct deep-dive market mapping: size, segments, price bands, consumer personas
• Leverage internal data, third-party reports, Amazon/Baby Chakra/Flipkart analytics, and survey tools
• Run consumer feedback loops pre- and post-launch to fine-tune offerings

Competitor Pricing Benchmarking

• Map direct and indirect competitors (Carbamide Forte, Himalaya, Wellbeing, GNC, Tata 1mg, etc.)
• Continuously track pricing, discounting, content, ratings/reviews, and formulation USP
• Identify gaps in portfolio vs. leading brands

Performance Analysis Growth

• Monitor category sales, contribution margins, and velocity across online/offline channels
• Liaison with Growth Marketing teams to plan performance campaigns, ROAS benchmarking, and SKU-wise contribution
• Optimize product mix to maximize revenue and consumer lifetime value

Cross-Functional Collaboration

• Work closely with RD, Operations, Quality, Legal/Regulatory, Brand Creative, and Digital Marketing
• Ensure alignment on timelines, documentation, and commercial readiness for launches

What are we looking for

• MBA (preferred) or Graduate with 4-7 years of experience in D2C Brands, Nutraceuticals, Consumer Health, or E-commerce category roles
• Experience with VMS or related wellness/nutrition categories is highly desirable
• Strong commercial acumen and analytical skills

Skills Competencies

• Strategic Thinking
• Category Visioning
• Product Lifecycle Management (from concept to shelf)
• Data Analysis
• Excel Modelling
• Pricing Tools
• Deep understanding of consumer behavior and wellness trends
• Excellent communication and stakeholder management
• Execution-oriented mindset with ability to multitask