Assistant Manager - Category Management (Private Label)

TATA 1 MG; Gurugram District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Tata 1mg is seeking a highly driven Category Manager to lead the Vitamins, Minerals & Supplements (VMS) portfolio. This end-to-end role covers category strategy, product roadmap, market sizing, pricing, and performance inputs.

Passion for consumer health, data-driven decisions, and private label growth is essential. Lead strategy across online and offline channels, collaborate with R&D, Regulatory, Sourcing, and Marketing to launch high-quality private label products and optimize pricing and

Qualifications

• MBA (preferred) or graduate with experience in D2C Brands, Nutraceuticals, Consumer Health, or E-commerce.
• Experience with VMS or related wellness/nutrition categories is highly desirable.
• Strong commercial acumen and analytical skills.

Responsibilities

• Own and drive the complete P&L for the VMS category.
• Build long-term category roadmap based on consumer trends, whitespace analysis, and market shifts.
• Define GTM strategy, pricing matrix, and positioning for each launch.
• Identify high-potential products backed by data and insights; collaborate with R&D, Regulatory, and Sourcing.
• Benchmark formulations and delivery formats (tablets, gummies, powders).
• Conduct market mapping and analyze size, segments, price bands, and consumer personas.
• Monitor category sales, margins, and velocity across channels; plan performance campaigns with Growth/Marketing.
• Collaborate with cross-functional teams to ensure launches are commercially ready.

Skills

Strategic Thinking

Category Management

Data Analysis

Pricing & Positioning

Stakeholder Management

New Product Development

Education

MBA in Business Administration

Bachelor's degree in related field

Job description

Role: Category Management

Department: Consumer Products

About Tata 1mg

Tata 1mg is a trusted health partner for end consumers and large institutions. Our Mission is to make healthcare understandable, accessible and affordable for all Indians. Over the past three years, worked to build a healthcare platform that guides customers to the right and affordable care. Today, Tata 1mg is present in 1000+ cities And were just getting started.Leading the chart as one of the top consumer health platforms through ePharmacy, eDiagnostics, e-consult and offline stores, Tata 1mg has delivered over 15M ePharmacy orders, 2M eDiagnostics orders & 1M+ organic users/day in 2022 and we are just getting started. Our strongest asset is our 6400+ people enabling us to deliver on our mission consistently.

Know more about us: https://www.1mg.com/aboutUs

Brief about team

Consumer Products team is a center of excellence within the Category Management vertical of Tata 1mg. The team works closely with the org-wide leadership team, business, product, growth, and category teams to identify & execute opportunities to launch private label products under Tata 1mg brand name. The team works to identify private label product opportunities & develops in-depth understanding of products to be launched. The team works with vendor partners for developing high quality products & owns the complete lifecycle of product from conceptualizing to owning sales across channels. The projects span across business verticals including e-pharma, institutional business, e-diagnostics and retail.

Job Summary:

We are seeking a highly driven and strategic Category Manager to lead and scale our Vitamins, Minerals & Supplements (VMS) portfolio. This is an end-to-end ownership role responsible for category strategy, product roadmap, market sizing, competitive intelligence, pricing, positioning, and performance marketing inputs. The ideal candidate will be passionate about consumer health & wellness, data-led decision making, and building

consumer-loved products.

Key Responsibilities:

Category Ownership & Strategy

- Own and drive the complete P&L for the VMS category

- Build long-term category roadmap based on consumer trends, whitespace analysis, and market shifts

- Define GTM strategy, MRP/SP pricing matrix, and positioning for each launch

New Product Development (NPD)

- Identify high-potential products backed by data, consumer insights, and scientific trends

- Collaborate with R&D, Regulatory, and Sourcing teams to develop and commercialize new SKUs

- Benchmark formulations, formats (tablets, gummies, powders, etc.), and delivery systems

with global peers

Market Research & Consumer Insights

- Conduct deep-dive market mapping: size, segments, price bands, consumer personas

- Leverage internal data, third-party reports, Amazon/Baby Chakra/Flipkart analytics, and survey tools

- Run consumer feedback loops pre- and post-launch to fine-tune offerings

Competitor & Pricing Benchmarking

- Map direct and indirect competitors (Carbamide Forte, Himalaya, Wellbeing, GNC, Tata 1mg,

etc.)

- Continuously track pricing, discounting, content, ratings/reviews, and formulation USP

- Identify gaps in portfolio vs. leading brands

Performance Analysis & Growth

- Monitor category sales, contribution margins, and velocity across online & offline channels

- Liaison with Growth & Marketing teams to plan performance campaigns, ROAS

benchmarking, and SKU-wise contribution

- Optimize product mix to maximize revenue and consumer lifetime value (LTV)

Cross-Functional Collaboration

- Work closely with R&D, Operations, Quality, Legal/Regulatory, Brand & Creative, and Digital

Marketing

- Ensure alignment on timelines, documentation, and commercial readiness for launches

Qualifications:

- MBA (preferred) or Graduate with 47 years of experience in D2C Brands, Nutraceuticals, Consumer Health, or E-commerce category roles

- Experience with VMS or related wellness/nutrition categories is highly desirable

- Strong commercial acumen and analytical skills

Skills Competencies:

- Strategic Thinking & Category Visioning

- Product Lifecycle Management (from concept to shelf)

- Data Analysis, Excel Modelling, Pricing Tools

- Deep understanding of consumer behavior and wellness trends

- Excellent communication and stakeholder management

- Execution-oriented mindset with ability to multitask

Must-have: Experience in handling Private Label products and driving business growth through e-commerce platforms. Strong commercial acumen, analytical skills and a consumer-first mindset are essential.

Why join us?

Tata 1mg provides one of the most exciting and high growth environments to work in. You get the added benefit of working in a prestigious legacy brand like Tata and a highly dynamic

and versatile startup like 1mg. Being an integral part of the Private Label team will provide a great opportunity to scale up a business to great heights leveraging the existing capabilities

of Tata 1mg.