Category Manager

Mega We Care; Thane; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

A leading pharmaceutical company in Thane is seeking a Category Manager to drive marketing strategies and execute campaigns for priority brands. The ideal candidate will have a graduate degree in Pharmacy and 7-10 years of experience in the pharmaceutical industry, particularly in marketing. This role involves monitoring market dynamics, building brand equity, and supporting the launch of new products. Strong analytical skills and proficiency in digital marketing tools are essential for success.

Qualifications

• 7–10 years of experience in the pharmaceutical/healthcare industry.
• Demonstrated success in developing omnichannel brand plans.
• Experience in marketing-driven, OTC or hybrid environments.

Responsibilities

• Monitor the competitive landscape and demand-generation practices.
• Design and execute omnichannel marketing campaigns.
• Support end-to-end launch execution for new brands.
• Collaborate cross-functionally to meet ambitious goals.

Skills

Omnichannel marketing strategies

Analytical skills

Digital marketing tools

Pharmacy fundamentals

Education

Graduate degree in Pharmacy (B.Pharm)

Postgraduate qualification in Marketing (MBA preferred)

Tools

Microsoft Office

Job description

Do you feel like every day starts at zero?

Are you the very best at follow-through?

Do new ideas thrill you?

Mega Lifesciences is looking for a Category Manager to work closely with the Category Head in a fast-paced environment that will offer ample opportunities to learn and expand your experience and expertise.

Job Summary

As a Category Manager, your key tasks include:

• Monitoring and continuously updating your understanding of the science, competitive landscape, business models, and demand-generation practices across Mega markets for your responsible categories.
• Designing and executing 360-degree omnichannel marketing campaigns for priority brands /categories to drive aggressive growth and build brand equity.
• Selling concepts and building awareness and interest for new brands through robust secondary research, opportunity sizing, and strategic-fit assessments across countries to secure registrations and successful launches.
• Supporting and coordinating end-to-end launch execution for new brands within your categories, ensuring disciplined planning and on-time delivery.
• Delivering specific projects as required, collaborating cross-functionally to meet ambitious goals and timelines.

Qualification & Experience

Applications are invited from interested candidates who meet the following criteria:

• Graduate degree in Pharmacy (B.Pharm) with a postgraduate qualification in Marketing (MBA preferred).
• 7–10 years of experience in the pharmaceutical / healthcare industry across Sales and Product Management (PMT), within marketing-driven, OTC or hybrid environments.
• Demonstrated success developing and executing omnichannel brand plans across digital and offline channels.

Skills & Knowledge

The candidate will demonstrate the ability to drive end-to-end, 360-degree marketing strategies, integrating digital and offline campaigns with strong analytical rigor. The candidate will showcase clear direction even when data is limited, leveraging on-the-ground insights and prior experience. The candidate must possess proficiency in digital marketing tools, contemporary AI models, and Microsoft Office, and should bring a strong foundation in pharmacy fundamentals—pharmacology, pharmaceutics, and physiology—to translate scientific knowledge into effective, compliant marketing decisions.

If you are eager to make the most of this opportunity, kindly fill in the details in respective fields and submit your application for the position.

For any further clarification and information related to the position, you may please contact [phone] (Ms. Pradnya).

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