Brand Manager

Katalysst Cpg; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Katalysst Cpg in Bengaluru seeks a dynamic Brand / Category Manager to drive category growth, brand performance and profitability. The role requires expertise in brand management, category planning, pricing strategies, vendor management and market analysis.

You will collaborate with cross-functional teams to achieve revenue targets and optimize product assortment, pricing and stock levels. 3–6 years of relevant experience preferred.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce or related field.
• MBA in Marketing or Retail Management preferred.
• 3-6 years of relevant experience in Brand/Category Management, Retail, FMCG, E-commerce.

Responsibilities

• Develop and execute category and brand growth strategies.
• Manage lifecycle of assigned product categories.
• Analyze market trends, customer behavior and competitor activities.
• Drive sales, revenue and profitability for assigned categories.
• Plan product assortment, pricing, promotions and inventory.
• Coordinate with vendors for product sourcing and negotiations.
• Monitor category performance using sales and business analytics.
• Collaborate with marketing, operations, merchandising and sales teams.
• Launch new products and ensure successful market positioning.
• Prepare periodic reports, forecasts and business reviews.
• Optimize stock levels to minimize overstock and stock-outs.
• Achieve category KPIs and business targets.

Skills

Analytical skills

Communication & negotiation

Brand management

Category management

Pricing & merchandising

Market research & consumer insights

Excel (Pivot Tables, VLOOKUP/XLOOKUP)

ERP / BI tools

Education

Bachelor's degree in Business Administration/Marketing/Commerce

MBA in Marketing or Retail Management (preferred)

Tools

ERP systems

BI tools

Job description

Job Description: Brand / Category Manager

Job Title: Brand / Category Manager Experience: 3-6 Years (Preferred) Location: Bangalore Employment Type: Full-Time

Job Summary

We are looking for a dynamic and analytical Brand / Category Manager to drive brand growth, category performance, and business profitability. The ideal candidate should have experience in brand management, product assortment, category planning, vendor management, pricing strategies, and market analysis. The role requires close collaboration with cross-functional teams to achieve revenue and business objectives.

Key Responsibilities

• Develop and execute category and brand growth strategies.
• Manage the complete lifecycle of assigned product categories.
• Analyze market trends, customer behavior, and competitor activities.
• Drive sales, revenue, and profitability for assigned categories.
• Plan product assortment, pricing, promotions, and inventory.
• Coordinate with vendors and suppliers for product sourcing and negotiations.
• Monitor category performance using sales and business analytics.
• Work closely with marketing, operations, merchandising, and sales teams.
• Launch new products and ensure successful market positioning.
• Prepare periodic reports, forecasts, and business reviews.
• Optimize stock levels to minimize overstock and stock-outs.
• Ensure achievement of category KPIs and business targets.

Required Skills

• Strong analytical and problem-solving skills.
• Excellent communication and negotiation abilities.
• Experience in category planning and brand management.
• Knowledge of pricing, merchandising, and inventory management.
• Strong understanding of market research and consumer insights.
• Proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, dashboards).
• Experience with ERP systems or business intelligence tools is an advantage.
• Ability to work in a fast-paced environment.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
• MBA in Marketing or Retail Management is preferred.
• 36 years of relevant experience in Brand Management, Category Management, Retail, FMCG, Consumer Electronics, or E-commerce.

Preferred Experience

• Experience in e-commerce, retail, FMCG, consumer products, or marketplace businesses.
• Hands-on experience in vendor management and category analytics.
• Proven track record of achieving sales and profitability targets.

Key Competencies

• Strategic Thinking
• Business Acumen
• Data Analysis
• Vendor Management
• Negotiation Skills
• Stakeholder Management
• Decision Making
• Customer-Centric Approach
• Time Management
• Team Collaboration