Associate Manager

MicroSave Consulting Group; New Delhi; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

MicroSave Consulting (MSC) is seeking an Associate Manager to support its global marketing strategy, brand positioning, and growth initiatives across international markets. The role will drive integrated digital marketing, content, website, social media, email, SEO/GEO, and thought leadership.

You will leverage data and AI-enabled tools to optimize marketing performance, collaborate with senior leadership and cross-functional teams, and manage key stakeholders to strengthen MSC's visibility and

Qualifications

• Experience driving global marketing strategy and brand leadership.
• Expertise in digital marketing, content management, and campaign ROI.
• Collaborative skills to work with senior leadership and cross-functional teams.

Responsibilities

• Lead integrated marketing campaigns across digital channels to maximize reach and engagement.
• Oversee owned digital channels including the website, LinkedIn, newsletters, and email marketing.
• Develop high-quality thought leadership content with consistent branding across channels.
• Drive website strategy, SEO/GEO, marketing automation, and audience nurturing initiatives.
• Lead email marketing, marketing automation, and digital nurturing campaigns.
• Collaborate with senior leadership and external partners to drive strategic initiatives.
• Represent Marketing in cross-functional initiatives and align with global teams.

Skills

Digital marketing

Content marketing

Social media

Website management

Email marketing

Marketing automation

AI-enabled tools

Tools

AI-enabled tools

Job description

• Mandatory Skills Proven expertise in digital marketing, content marketing, social media, website management, email marketing, and marketing automation
• State/Province .
• Country India

About Us

MicroSave Consulting (MSC) is a boutique consulting firm that has, for 25 years, pushed the world towards meaningful financial, social, and economic inclusion. With over 350 staff of different nationalities and varied expertise, we are proud to be working in over 68 developing countries. We partner with participants in financial services, enterprise, agriculture and health ecosystems to achieve sustainable performance improvements and unlock enduring value. Our clients include governments, donors, private sector corporations, and local businesses. We can help you seize the digital opportunity, address the mass market, and future-proof your operations.

Job Description

The AssociateManager will support MSC’s global marketing strategy, brandpositioning, and growth initiatives across international markets. The role willdrive integrated digital marketing, content, website, social media, email,SEO/GEO, and thought leadership initiatives to strengthen brand visibility andengagement. They will leverage data, AI-enabled tools, and emergingtechnologies to optimize marketing performance and campaign ROI. The role willalso collaborate with senior leadership and cross-functional teams, manage keystakeholders, and contribute to marketing operations and strategicpartnerships.

Marketing strategy& brand leadership:

• Develop and executeMSC's global marketing strategy aligned with business priorities, brandpositioning, and growth objectives.
• Build adifferentiated brand presence across international markets through integratedmarketing, thought leadership, and strategic communications.
• Champion innovationby leveraging digital marketing trends, AI-enabled tools, and emergingtechnologies to enhance marketing effectiveness.

Digital marketing& content management:

• Lead integratedmarketing campaigns across digital, social media, website, email, PR, events,and partnerships to maximize reach and engagement.
• Oversee the management and optimization of MSC's owned digital channels, including thewebsite, LinkedIn, newsletters, email marketing, and other digital platforms.
• Oversee thedevelopment of high-quality thought leadership and marketing content, ensuringconsistency in brand messaging and visual identity across all channels.
• Drive websitestrategy, SEO/GEO, marketing automation, and audience nurturing initiatives to improve digital performance and stakeholder engagement.
• Lead emailmarketing, marketing automation, and digital nurturing campaigns to strengthenstakeholder engagement and audience retention.
• Oversee websitecontent strategy, SEO/ GEO optimization, content calendars, and digitalpublishing workflows to maximize online visibility and user engagement.

Performance,analytics & team leadership:

• Establish KPIs andperformance dashboards, monitor campaign ROI, and use data-driven insights to continuously optimize marketing outcomes.
• Lead, mentor, and develop a high-performing marketing team while fostering a culture of accountability, collaboration, and continuous improvement.
• Strengthen marketingoperations by streamlining processes, adopting best-in-class technologies, and ensuring alignment across global and cross-functional teams.
• Collaborate withsenior leadership, technical teams, business development team, and externalpartners to drive strategic initiatives.
• Build and maintainstrategic relationships with media, industry leaders, influencers, digitalplatforms, marketing technology providers, and other key stakeholders.
• Identify andleverage speaking opportunities, industry events, strategic partnerships,webinars, and digital collaborations to strengthen MSC's visibility and thoughtleadership.
• Represent themarketing function in cross-functional initiatives and ensure effective collaborationacross regional and global teams.

MSC is seeking a strategic and results-driven marketing leader to elevate the firm's global brand, accelerate business growth, and strengthen its thought leadership. The role will report into the Marketing Functional Lead and drive global marketingstrategy, digital campaigns, curate events, and manage team.