Associate Manager

MicroSave; New Delhi; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A consulting firm in New Delhi seeks an experienced strategic marketing expert to lead and transform their marketing efforts. The candidate will develop a comprehensive marketing strategy to enhance brand presence and drive customer engagement. Responsibilities include collaborating with various teams, managing campaigns, and optimizing performance metrics. Proven digital expertise and leadership skills are essential for this role, which aims to scale marketing operations effectively.

Qualifications

• Experience in developing and executing comprehensive marketing strategies.
• Proven track record in driving brand presence and customer engagement.
• Ability to manage and mentor a multidisciplinary team.

Responsibilities

• Develop and implement the organization’s marketing strategy.
• Partner with business development teams to create marketing collateral.
• Define KPIs and measure marketing effectiveness.
• Define KPIs, measure marketing effectiveness, and report insights to leadership.
• Mentor a multidisciplinary marketing team and drive cross-functional collaboration.

Skills

Digital expertise

Data-driven approach

Leadership capabilities

Global outlook

Stakeholder engagement

Job description

MicroSave Consulting (MSC) is a boutique consulting firm that has, for 25 years, pushed the world towards meaningful financial, social, and economic inclusion. With over 300 staff of different nationalities and varied expertise, we are proud to be working in over 68 developing countries. We partner with participants in financial services, enterprise, agriculture and health ecosystems to achieve sustainable performance improvements and unlock enduring value. Our clients include governments, donors, private sector corporations, and local businesses. We can help you seize the digital opportunity, address the mass market, and future-proof your operations.

Job Description

MSC is seeking anexperienced and strategic marketing expert to lead and transform our marketing efforts. This role will be responsible for developing and executing acomprehensive marketing strategy that elevates our brand presence, drivescustomer engagement, and delivers measurable business results. The idealcandidate will bring a global outlook, data-driven approach, digital expertise,and proven leadership capabilities to modernize and scale our marketingoperations.

Strategic Leadership:

• Develop andimplement the organization’s marketing strategy aligned with businessobjectives.
• Build a strong,differentiated global brand presence across markets and platforms.
• Focus oninternational audience for global outreach.

Business Development Enablement:

• Partner closely withproposal and business development teams to create compelling marketingcollateral.
• Support leadgeneration efforts and strengthen the organization’s market visibility.
• Translate technicalsolutions into clear, audience-focused value propositions.

StakeholderEngagement:

• Collaborate withsenior leadership, technical teams, and external partners to drive strategicinitiatives.
• Manage agency andvendor relationships when required.

Performance & Analytics:

• Define KPIs andmeasure marketing effectiveness using data-driven insights.
• Optimize campaignsbased on performance metrics and ROI.
• Prepare periodicreports for leadership with actionable recommendations.

Campaign & ContentManagement:

• Lead the planningand execution of integrated marketing campaigns (digital, events, thoughtleadership, PR, and partnerships).
• Oversee contentstrategy including reports, white papers, case studies, social media,newsletters, and multimedia assets.
• Ensure consistentbrand voice, messaging, and visual identity across all channels.

TeamLeadership:

• Manage and mentor amultidisciplinary team including designers, content specialists, and digitalmarketers.
• Foster a culture ofcreativity, accountability, and continuous improvement.
• Streamline workflowsand enhance cross-functional collaboration.