Associate Manager

Unicharm; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Unicharm is seeking a Digital Commerce lead to define, own, and execute the platform strategy across Blinkit, Swiggy, and Zepto, aligning with overall business goals.

You will partner with Sales E‑commerce, Brand, Marketing, and agencies to create unified 4P marketing strategies, optimize data flows, governance, and cross‑functional transparency.

Additionally you will oversee ads management, pricing accuracy, and P&L awareness to drive ROAS and profitable growth.

Qualifications

• 4+ years of progressive experience in digital commerce, e-commerce sales, or omnichannel management in a large CPG/Retail environment.
• Expert-level familiarity with core Quick Commerce mechanics.
• Exceptional data visualization and analytical skills; ability to move between strategic insight and detailed operational data.

Responsibilities

• Define, own, and execute the Digital Commerce strategy and roadmap across Blinkit, Swiggy, and Zepto.
• Coordinate with Sales E-commerce, Brand, Marketing teams and Agencies to create unified 4P marketing strategies.
• Institute new processes to drive efficiency, data governance, and cross-functional transparency.

Skills

Digital commerce strategy

Data visualization

Cross-functional collaboration

Job description

Role & responsibilities

1. Digital Commerce Strategy

• Define, own, and execute the Digital Commerce strategy and roadmap, ensuring alignment with overall business goals and market dynamics.
• Serve as the chief liaison and strategic partner connecting the Sales E-commerce, Brand, Marketing teams and Agencies to create unified 4P Marketing Strategies.
• Spearhead discussions with key stakeholders to create and institutionalize new processes that drive efficiency, data governance, and cross-functional transparency.

2. Platform Expertise & Data Fluency

• Possess a complete and detailed understanding of Quick Commerce platforms (Blinkit, Swiggy, Zepto), including their operational mechanics, ad management systems, and data structures.
• Deeply understand platform data flows: where critical commercial, traffic, and inventory data resides, and the optimal methods to extract, consolidate, and utilize it.
• Ability to conduct advanced data analysis on platform performance and retain the capability and willingness to personally execute complex analyses when necessary.

3. Commercial Management & Execution

• Oversee all aspects of platform Ads Management (e.g., Retail Media Networks), ensuring optimal budget allocation, high ROAS, and competitive placement.
• Ensure Pricing, Place (Availability) in collaboration with Partners/Sales team and Product content across all digital platforms are accurate, compelling, and aligned with Brand guidelines.
• Maintain a basic to intermediate understanding of the company's P&L, specifically related to Cost of Goods Sold (COGS), fulfillment costs, customer acquisition costs (CAC), and net profitability by channel.

Required Skills & Qualifications

• 4+ years of progressive experience in digital commerce, e-commerce sales, or omnichannel management, preferably within a large CPG/FMCG or Retail environment.
• Expert-level familiarity with core Quick Commerce mechanics.
• Exceptional data visualization and analytical skills; must be able to move seamlessly between strategic insight and detailed operational data.

Ability to design, implement, and optimize commercial and operational processes from scratch (a "first-level thinker").