Marketing Manager - E Commerce

Abhartech; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Abhartech is looking for a Quick Commerce Performance specialist in Bengaluru to drive revenue and visibility across Quick Commerce platforms. The role involves managing digital media campaigns, performance optimization, and collaborating with growth teams.

Key qualifications include strong communication, analytical mindset, and prior experience with Quick Commerce platforms. This position plays a crucial role in ensuring campaigns align with business goals and performance metrics.

Qualifications

• Strong communication and stakeholder management skills.
• Prior experience working with Quick Commerce platforms.
• Familiarity with demographic performance analysis.

Responsibilities

• Manage and optimize Quick Commerce digital media campaigns.
• Monitor performance trends including ACOS, TACOS, and ROAS.
• Conduct root cause analysis for revenue fluctuations.

Skills

Strong communication skills

Stakeholder management

Analytical mindset

Problem-solving ability

Job description

Job Description. This role needs both strategic thinking with hands‑on execution, focusing on on‑platform advertising, performance optimisation, analytics, and collaboration with broader growth teams to meet both top‑line and bottom‑line objectives. This is a high‑impact growth role where the Quick Commerce Performance will be responsible for driving revenue, efficiency & visibility across Quick Commerce platforms.

Responsibilities

• End‑to‑end management / execution / optimisation and monitoring of Quick Commerce digital media campaigns
• Monitor daily and weekly performance trends including ACOS, TACOS, ROAS, spend, profitability, and sales
• Analyze SKU wise platform performance including Sales & revenue / CTR / Conversion rate / Page views / Impressions & click share
• Conduct root cause analysis for fluctuations in revenue or campaign performance
• Track and report key Quick Commerce performance metrics including Input metrics / Performance metrics / Day‑parting performance / Campaign laddering effectiveness
• Closely track organic rankings and product‑level Share of Voice
• Correlate PPC activity with organic rank movement and revenue uplift
• Predict and optimise performance by aligning paid campaigns with organic growth goals
• Stay updated with new and emerging tools, formats, and best practices Quick Commerce advertising ecosystems
• Work closely with the overall growth and category teams to share insights and performance learnings / design and run experiments and tests / ensure alignment of PPC efforts with overall business goals
• Drive new ideas and processes for account structure optimisation / keyword strategy development / bidding frameworks / ad copy and content optimisation
• Daily monitoring, optimisation and reporting of campaign performance

Qualifications

• Strong communication and stakeholder management skills & strong analytical mindset with problem‑solving ability
• Prior experience working with Quick Commerce platforms for various product categories
• Familiarity with demographic performance analysis and optimisation