Associate Growth Manager

Dashverse; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Dashverse is seeking an Associate Growth Manager – India to drive the creative vision, strategy, and end-to-end execution of Dashreel’s fiction content in liaison with the growth of our internal platform. You will lead a cross-functional team across licensing, marketing, performance, product, and analytics to co-create integrated campaigns that amplify content success.

We are looking for a data-driven leader who can build a high-quality creative slate, shape content direction for AI-powered

Qualifications

• Experience with fantasy, romance, and OTT storytelling formats, including micro-dramas is preferred.
• Experience with user acquisition and growth strategies in OTT space or gaming is preferred.
• Experience in performance marketing is preferred.
• Strong ability to manage the entire creative lifecycle from concept to post-launch performance.
• Proven track record in content commissioning, story development, and successful show launches.
• Experience in building and leading large cross-functional creative teams.
• Data-driven mindset with ability to interpret performance data and user insights to shape content direction.

Responsibilities

• Create and maintain relationships with Micro Drama Creators and develop an ecosystem of co-creating AI Micro Dramas.
• Own the end-to-end content strategy for DashReels (India) aligned with platform growth objectives.
• Collaborate with licensing, marketing, performance, product, and analytics teams to co-create integrated campaigns.
• Build and maintain a high-quality creative slate driven by audience insights and market trends.
• Ensure a consistent, engaging tone and voice across all content with genre-specific customizations.

Skills

Growth strategy

Content partnerships

Data-driven decision making

Cross-functional leadership

Content licensing

OTT / micro-dramas

Tools

Video production workflows

Job description

The Mission:

Build the operating system for the future of AI-powered entertainment.

About Us

Our journey at Dashverse began with a simple question: What if AI could power the next generation of entertainment? As a Series A company backed by leading investors like Peak XV, Matrix, and Stellaris, we first redefined storytelling with Dashtoon, our revolutionary AI comics creation and distribution platform. Now, with Dashreels, we are creating a new universe of short-form video, pairing addictive short dramas with our own game-changing AI-generated originals. We're on a mission to become the world's go-to destination for compelling, short-form narrative content.

About The Role

It is our endeavour to always stay ahead in the fast-growing micro-drama industry, and creating AI micro-dramas is the natural next step. We have created India’s best long form AI content creation tool, thereby solving legacy problems that plague this industry.

We are seeking an exceptional Associate Growth Manager – India to drive the creative vision, strategy, and end-to-end execution of Dashreel’s fiction content in liaison with the growth of our internal platform. This leadership role requires a blend of creative excellence, strategic thinking, data fluency, and operational execution.

If you are a responsible and self-motivated person, able to operate independent charters, adapt to shifting goal posts and responsibilities, this role is for you.

Key Responsibilities

• Create and maintain long lasting relationships with Micro Drama Creators and develop an ecosystem of co-creating AI Micro Dramas
• Own the end-to-end content strategy for DashReels (India), aligning it with the platform’s business and audience growth objectives.
• Work closely with licensing, marketing, performance, product, and analytics teams to co-create integrated campaigns that amplify content success.
• Build and maintain a high-quality creative slate driven by audience preferences, data insights, and market trends.
• Ensure a consistent, engaging tone and voice across all content with genre-specific customizations (e.g., fantasy, romance, thriller).

End-to-End Content Ownership

• Monitor and drive content performance, iterating on creative based on data-driven insights and audience feedback.
• Align content outputs with business success metrics — engagement, retention, and monetization.
• Run dedicated programs for outreach, onboarding, creating, and engaging with AI filmmakers, influencers, studio houses, production houses, etc. to facilitate micro drama creation
• Ensure projects are delivered on time, on budget, and at the highest production standards suited for short-form mobile-first consumption
• Develop scalable content production processes that balance speed, quality, and budget.
• Standardize creative operations, resource allocation, and timelines to meet aggressive launch and volume goals

Qualifications & Experience

• Experience with fantasy, romance, and OTT storytelling formats, including micro-dramas, preferred
• Experience with user acquisition and growth strategies in the OTT space or gaming
• Experience in performance marketing preferred
• Deep expertise in short-form storytelling and episodic fiction designed for digital/mobile audiences.
• Proven ability to manage the entire creative lifecycle — from concept development to post-launch performance.
• Strong track record in content commissioning, story development, and successful show launches.
• Experience in building and leading large cross-functional creative teams.
• Demonstrated strategic thinking, with the ability to connect content outputs to business outcomes.
• Data-driven mindset: able to interpret performance data and user insights to shape content direction.
• Comfortable working in fast-paced, ambiguous, and high-growth environments.
• Knowledge of digital content trends, mobile video formats, and emerging storytelling platforms. Familiarity with video production workflows and tools is a strong plus.
• Able to think first principle basis
• High intent to integrate the AI tools in everyday flow

Why Join Us?

• Build from the Ground Up: A rare opportunity to shape the core systems of a breakout company in its early, high-growth stage.
• Unprecedented Impact: Your work will directly influence the success and scalability of our entire operation.
• Work with the Best: Join a dynamic and passionate team that is setting new standards in storytelling and technology.
• Accelerate Your Career: This role offers immense potential for personal and professional growth in a fast-scaling company.