Associate General Manager - Consumer Goods

HLL Lifecare; New Delhi; On-site; INR 781,000 - 1,060,000; Full time

Job summary

HLL Lifecare in New Delhi seeks a seasoned Marketing leader to drive the Consumer Goods business, shaping strategy, revenue growth and market expansion. You will develop branding and marketing plans for Moods, Velvet and other consumer healthcare products, while expanding channels and distribution.

The role requires 18+ years in FMCG with brand management, sales strategy and market penetration, plus leadership of national or multi-regional teams.

Qualifications

• Minimum 18 years of post-qualification experience in FMCG/consumer healthcare.
• MBA in Marketing or Post Graduate Diploma in Marketing.
• Experience leading national or multi-regional sales teams.

Responsibilities

• Lead the Consumer Goods business, driving overall strategy, revenue growth, profitability and market expansion.
• Develop and implement brand and marketing strategies for Moods, Velvet and other consumer healthcare products.
• Drive channel development and distribution expansion, improving market penetration, sales effectiveness and geographic reach.
• Lead new product development, portfolio expansion and market opportunities based on consumer insights.
• Strengthen commercial excellence through pricing, sales planning, demand management and performance monitoring across channels.
• Build sustainable growth through strategic partnerships, customer engagement, innovation and effective management of business performance.

Skills

Brand management

Sales strategy

Channel development

Market research

Team leadership

Omnichannel marketing

Education

MBA - Marketing

Job description

Department: Consumer Goods & FMCG

Tasks

• Lead the Consumer Goods business, driving overall business strategy, revenue growth, profitability and market expansion.
• Develop and implement brand and marketing strategies to strengthen the positioning and market presence of Moods, Velvet and other consumer healthcare products.
• Drive channel development and distribution expansion, improving market penetration, sales effectiveness and geographic reach.
• Lead new product development, portfolio expansion and market opportunities based on consumer insights and emerging market trends.
• Strengthen commercial excellence through pricing, sales planning, demand management and performance monitoring across channels.
• Build sustainable growth through strategic partnerships, customer engagement, innovation and effective management of business performance.

Requirements

Maximum Age: 50 years as on 01.08.2026

Basic pay range: Rs. 70000 - 95000/-

Gross Salary: Rs.148890 (Metro) (approx.) at the minimum of the scale.

Annual CTC: Rs.20.69 lakh (Metro) (approx.) at the minimum of the scale

Qualification:

• MBA - Marketing / Post Graduate Diploma in Marketing

Post Qualification Experience:

• Minimum 18 years of post-qualification experience in FMCG, consumer healthcare, OTC or personal healthcare products, covering brand management, sales strategy, channel development, distribution management, market penetration and consumer-business growth.

Desirable:

• Experience in P&L ownership, new-product launches, digital and omnichannel marketing, moment marketing, consumer insights, trade marketing, modern retail or e-commerce and leadership of national or multi-regional sales teams.

No. of Positions: 1

Posting Location: New Delhi