Brand Director – FMCG

M.M.Enterprises (Recruitment Agency in India); India; On-site; INR 4,500,000 - 5,500,000; Full time

Benefits offered by this job

Performance incentives

Leadership role exposure

Opportunity to drive brand transformation

Job summary

M.M.Enterprises (Recruitment Agency in India) is looking for a highly experienced Brand Director to lead the brand vision and growth strategy in the FMCG sector. The ideal candidate will have over 15 years of experience, strong leadership abilities, and a proven track record in brand management.

This full-time role offers an opportunity to drive brand transformation and manage significant marketing budgets. Preferred qualifications include an MBA in Marketing and extensive experience in national brand development.

Qualifications

• 15–20 years of experience in FMCG brand management.
• Strong exposure to national brand development and category leadership.
• Proven experience managing large marketing budgets and teams.

Responsibilities

• Define and execute long-term brand strategy and growth roadmap.
• Drive product innovation and successful product launches.
• Oversee integrated marketing campaigns (ATL, BTL, Digital & Trade Marketing).
• Lead, mentor, and build a high-performing marketing team.

Skills

Strategic thinking

Leadership capabilities

Brand-building expertise

Consumer market understanding

Education

MBA in Marketing or equivalent qualification

Job description

Job Title: Brand Director – FMCG

Location: India

Industry: FMCG (Fast-Moving Consumer Goods)

Experience Required: 15–20 Years

CTC: Up to ₹50 LPA

Employment Type: Full-Time

Role Overview

We are looking for a highly experienced and strategic Brand Director to lead brand vision, market positioning, and growth strategy for our FMCG business. The role requires a senior professional with strong leadership capabilities, proven brand-building expertise, and deep understanding of consumer markets.

Key Responsibilities

• Define and execute long-term brand strategy and growth roadmap
• Lead brand positioning, communication, and portfolio management
• Drive product innovation and successful product launches
• Manage brand P&L, marketing budgets, and ROI optimization
• Oversee integrated marketing campaigns (ATL, BTL, Digital & Trade Marketing)
• Analyze consumer insights, market trends, and competitive landscape
• Collaborate closely with Sales, Product, Supply Chain, and Leadership teams
• Lead, mentor, and build a high-performing marketing team

Required Qualifications

• MBA in Marketing or equivalent qualification
• 15–20 years of experience in FMCG brand management
• Strong exposure to national brand development and category leadership
• Proven experience managing large marketing budgets and teams
• Excellent strategic thinking and stakeholder management skills

Compensation & Benefits

• CTC: Up to ₹50 Lakhs per annum (based on experience)
• Performance incentives and leadership role exposure
• Opportunity to drive brand transformation and business growth