Manager/Sr Manager, Music Marketing

Saregama India Ltd.; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Saregama India Ltd. in Mumbai seeks an experienced marketing professional to own end-to-end campaigns for film and non-film music launches, driving brand positioning, content direction, and audience growth.

You will lead integrated campaigns across social, influencer, and media channels, coordinating with artists, managers, and internal teams to ensure timely, high-quality execution and measurable outcomes.

Qualifications

• Strong understanding of digital ecosystems, social platforms, and the influencer landscape.
• High ownership mindset with the ability to independently drive projects end-to-end.
• Strong creative thinking and idea generation ability, with a clear sense of what works in pop culture.
• Proactive and solution-oriented; able to move quickly and make decisions in ambiguous situations.
• Strong communication and presentation skills.
• Ability to identify and build the right partnerships to amplify campaigns.
• Data-informed thinking with the ability to translate insights into action.
• Strong organizational skills and ability to manage multiple priorities simultaneously.

Responsibilities

• Own end-to-end marketing for film and non-film music launches across multiple projects simultaneously, from strategy to execution
• Drive 360° development for key artists, including brand positioning, content direction, and audience growth
• Build and manage relationships with artists, managers, and external stakeholders to ensure seamless collaboration and execution
• Develop insight-led marketing plans grounded in digital behavior, pop culture, and audience trends
• Conceptualize and execute integrated campaigns across social, influencer, media, partnerships, and on-ground channels
• Lead content thinking across platforms ensuring work is culturally relevant, timely, and differentiated
• Identify and act on real-time opportunities (trends, moments, collaborations) to maximize reach and engagement
• Build and leverage partnerships with creators, platforms, media partners, and vendors to scale campaigns
• Work closely with internal teams to align strategy and execution across all projects
• Take full ownership of outcomes driving timelines, quality, and performance with minimal supervision
• Continuously track market trends, campaign performance, and audience behavior to refine strategy

Skills

Digital ecosystems understanding

Ownership mindset

Creative thinking

Ambiguity handling

Communication skills

Partnership building

Data-driven decision making

Multitasking

Job description

• Own end-to-end marketing for film and non-film music launches across multiple projects simultaneously, from strategy to execution
• Drive 360° development for key artists, including brand positioning, content direction, and audience growth
• Build and manage relationships with artists, managers, and external stakeholders to ensure seamless collaboration and execution
• Develop insight-led marketing plans grounded in digital behavior, pop culture, and audience trends
• Conceptualize and execute integrated campaigns across social, influencer, media, partnerships, and on-ground channels
• Lead content thinking across platforms ensuring work is culturally relevant, timely, and differentiated
• Identify and act on real-time opportunities (trends, moments, collaborations) to maximize reach and engagement
• Build and leverage partnerships with creators, platforms, media partners, and vendors to scale campaigns
• Work closely with internal teams to align strategy and execution across all projects
• Take full ownership of outcomes driving timelines, quality, and performance with minimal supervision
• Continuously track market trends, campaign performance, and audience behavior to refine strategy

Skill Sets Required:

• Strong understanding of digital ecosystems, social platforms, and the influencer landscape
• High ownership mindset with the ability to independently drive projects end-to-end
• Strong creative thinking and idea generation ability, with a clear sense of what works in pop culture
• Proactive and solution-oriented; able to move quickly and make decisions in ambiguous situations
• Strong communication and presentation skills
• Ability to identify and build the right partnerships to amplify campaigns
• Data-informed thinking with the ability to translate insights into action
• Strong organizational skills and ability to manage multiple priorities simultaneously