Associate Director- Title Marketing

JioStar; Mumbai; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

JioStar is seeking a dynamic content marketing leader to guide a team of title marketing managers. You will forge internal and external partnerships, shape creative campaigns across AV/trailers, digital/social, print and more, and drive measurable business outcomes.

You will bring a deep passion for movies and series, a sharp eye for media trends, and the ability to communicate with executives, talent and partners. Prior experience in streaming or studio marketing is highly valued.

Qualifications

• Strong track record delivering content marketing excellence.
• Experience leading a team of title marketing managers.
• Proven ability to forge collaborative relationships with content & creative partners.
• Skilled at connecting dots across teams and external partners.
• Passion for movies, web series and diverse content formats.
• Deep understanding of entertainment landscape and media trends.
• Experience building consumer marketing campaigns for streaming networks or studios.
• Ability to manage high volumes of campaigns in parallel with a diverse team.
• Excellent communication, presentation, problem solving and decision making.
• Experience in agency-brand relationships with ongoing partner feedback.

Skills

Content Marketing

Team Leadership

Partnerships

Data & Insights

Executive Communication

Campaign Management

Job description

• You have a strong track record of delivering content marketing excellence with the ability to lead a team of young & talented title marketing managers
• Demonstrated track record of forging collaborative relationships internally & externally, especially with content & creative partners. You’re skilled at connecting the dots
• You have a strong passion for movies, web series & a wide array of content formats and understand the power of content to influence pop culture. You have a deep understanding of the entertainment landscape and media trends
• You have a proven track record of working closely with internal / external teams & building impactful & culturally relevant creative campaigns (i.e. AV/trailers, digital/social, print/out-of-home and more)]
• You are excited by the possibility of spearheading marketing campaigns that move business metrics in tangible way
• You have a deep penchant for data & insights, and are not afraid to break away from conventional models by developing marketing measurement models that measure efficiency & effectiveness
• You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.
• Experience in building consumer marketing campaigns, preferably at a streaming network or studio
• Experience of managing a high volume of campaign types in parallel, identifying scale and efficiency, while collaborating with a diverse team.
• Excellent communication, interpersonal, presentation, problem solving, facilitation, prioritization, decision making, analytical and conflict resolution skills
• Experienced in ‘agency-brand’ relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.