Associate Director - Strategy | Location: Mumbai | 29 October

PivotRoots Digital Private Limited; Mumbai; On-site; INR 300,000 - 600,000; Full time

Job summary

Havas is seeking an Associate Director - Strategy in Mumbai to lead brand narrative and content strategy across channels. The role partners with social media, PR, creative, digital, and business teams to ensure consistency, relevance, and measurable impact on brand reputation and growth.

The candidate will drive audience research, develop content pillars, and establish editorial governance to align with business priorities and leadership expectations.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, Business Administration, or related discipline.
• 10+ years of experience in Brand Strategy, Content Strategy, Corporate Communications, Marketing Strategy, or related fields.
• Demonstrated experience in developing brand positioning and content ecosystems.
• Strong understanding of digital media, social media, audience engagement, and corporate reputation management.
• Experience working with senior leadership and cross-functional stakeholders.

Responsibilities

• Develop brand architecture, messaging frameworks, and narrative platforms.
• Establish and maintain brand voice, tone, and communication guidelines.
• Ensure consistency of messaging across all communication touchpoints.
• Identify opportunities to strengthen brand differentiation and market perception.
• Monitor competitive landscape, audience trends, and reputation indicators.
• Develop annual, quarterly, and campaign-specific content strategies aligned with business priorities.
• Define strategic content pillars and storytelling frameworks.
• Establish editorial governance and content planning processes.
• Build integrated content calendars across corporate, leadership, product, employer branding, and reputation-building initiatives.
• Drive audience-centric content planning using insights and behavioral data.
• Guide creation of high-impact content programs across digital, social, earned, owned, and shared channels.
• Lead audience research, social listening, and stakeholder analysis initiatives.
• Identify emerging trends, cultural shifts, and industry conversations.
• Translate data and insights into actionable communication strategies.
• Develop audience personas and communication journey frameworks.
• Lead integrated communication planning for major business initiatives.
• Partner with internal and external stakeholders to ensure strategic alignment.
• Support crisis communication preparedness through messaging frameworks and communication protocols.
• Drive cross-functional collaboration between Communications, Marketing, Digital, HR, and Business Units.
• Define KPIs and success metrics for content performance and brand health.
• Measure engagement, sentiment, share of voice, reach, reputation, and audience impact.
• Develop executive dashboards and strategic performance reports.
• Provide recommendations for continuous improvement and optimization.

Skills

Brand Strategy

Content Strategy

Corporate Communications

Marketing Strategy

Audience engagement

Cross-functional collaboration

Education

Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, Business Administration, or related discipline

Job description

Associate Director - Strategy | Location: Mumbai | 29 October

Job Description & Work Exp.

The Head of Content & Brand Strategy is responsible for developing and driving theorganisation’s brand narrative, content strategy, thought leadership agenda, and audienceengagement framework. This role serves as the strategic bridge between businessobjectives and content execution, ensuring all communication initiatives strengthen brandreputation, drive stakeholder engagement, and support organizational growth.

The role will lead the development of strategic communication frameworks whilepartnering with social media, content creation, PR, creative, digital, and business teams toensure consistency, relevance, and measurable impact across all channels.

Responsibilities

• Develop brand architecture, messaging frameworks, and narrative platforms.
• Establish and maintain brand voice, tone, and communication guidelines.
• Ensure consistency of messaging across all communication touchpoints.
• Identify opportunities to strengthen brand differentiation and market perception.
• Monitor competitive landscape, audience trends, and reputation indicators.
• Develop annual, quarterly, and campaign-specific content strategies aligned withbusiness priorities.
• Define strategic content pillars and storytelling frameworks.
• Establish editorial governance and content planning processes.
• Build integrated content calendars across corporate, leadership, product, employerbranding, and reputation-building initiatives.
• Drive audience-centric content planning using insights and behavioral data.
• Guide creation of high-impact content programs across digital, social, earned,owned, and shared channels.
• Lead audience research, social listening, and stakeholder analysis initiatives.
• Identify emerging trends, cultural shifts, and industry conversations.
• Translate data and insights into actionable communication strategies.
• Develop audience personas and communication journey frameworks.
• Lead integrated communication planning for major business initiatives.
• Partner with internal and external stakeholders to ensure strategic alignment.
• Support crisis communication preparedness through messaging frameworks andcommunication protocols.
• Drive cross-functional collaboration between Communications, Marketing, Digital,HR, and Business Units.
• Define KPIs and success metrics for content performance and brand health.
• Measure engagement, sentiment, share of voice, reach, reputation, and audienceimpact.
• Develop executive dashboards and strategic performance reports.
• Provide recommendations for continuous improvement and optimization.

Skills and Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations,Business Administration, or related discipline.
• 10+ years of experience in Brand Strategy, Content Strategy, CorporateCommunications, Marketing Strategy, or related fields.
• Demonstrated experience in developing brand positioning and content ecosystems.
• Strong understanding of digital media, social media, audience engagement, andcorporate reputation management.
• Experience working with senior leadership and cross-functional stakeholders.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.