Brand Strategy | Location: Mumbai | 29 October

PivotRoots Digital Private Limited; Mumbai; Presencial; INR 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

PivotRoots Digital Private Limited in Mumbai is seeking a Brand Strategy professional to shape our brand narrative, content strategy, and audience engagement framework. You will bridge business objectives and content execution to strengthen brand reputation and support growth.

You will lead strategic communication frameworks and collaborate with social media, content, PR, creative, digital, and business teams to ensure consistency and measurable impact across channels.

Formación

• MBA/PGDM in Marketing or related field from a reputed school.
• Strong branding and content ecosystem understanding.
• 2+ years of Brand Strategy or related experience.
• Experience with senior leadership and cross-functional stakeholders.
• Proven ability to develop brand positioning and messaging.

Responsabilidades

• Develop brand architecture, messaging frameworks, and narrative platforms.
• Establish and maintain brand voice, tone, and guidelines.
• Ensure consistency of messaging across touchpoints.
• Identify opportunities to strengthen brand differentiation.
• Monitor competitive landscape and audience trends.
• Develop annual, quarterly, and campaign-specific content strategies.
• Define strategic content pillars and storytelling frameworks.
• Establish editorial governance and content planning processes.
• Drive integrated content calendars across departments.
• Lead audience research, social listening, and stakeholder analysis.
• Translate data into actionable communication strategies.
• Develop audience personas and journey frameworks.
• Lead integrated communication planning for major initiatives.
• Partner with internal and external stakeholders for alignment.
• Support crisis communication preparedness.
• Drive cross-functional collaboration between Communications, Marketing, Digital, HR.
• Define KPIs for content performance and brand health.
• Measure engagement, sentiment, reach, and reputation.
• Develop executive dashboards and strategic reports.
• Provide recommendations for continuous improvement.

Conocimientos

Brand strategy

Content strategy

Stakeholder management

Cross-functional teamwork

Digital marketing

Educación

MBA/PGDM in Marketing

Descripción del empleo

Brand Strategy | Location: Mumbai | 29 October

Job Description & Work Exp.

The Brand Strategy role is responsible for developing and driving the organization’s brandnarrative, content strategy, and audience engagement framework. This role serves as thestrategic bridge between business objectives and content execution, ensuring allcommunication initiatives strengthen brand reputation, drive stakeholder engagement, andsupport organizational growth.

The role will lead the development of strategic communication frameworks while partneringwith social media, content creation, PR, creative, digital, and business teams to ensureconsistency, relevance, and measurable impact across all channels.

Responsibilities

• Develop brand architecture, messaging frameworks, and narrative platforms.
• Establish and maintain brand voice, tone, and communication guidelines.
• Ensure consistency of messaging across all communication touchpoints.
• Identify opportunities to strengthen brand differentiation and market perception.
• Monitor competitive landscape, audience trends, and reputation indicators.
• Develop annual, quarterly, and campaign-specific content strategies aligned withbusiness priorities.
• Define strategic content pillars and storytelling frameworks.
• Establish editorial governance and content planning processes.
• Build integrated content calendars across corporate, leadership, product, employerbranding, and reputation-building initiatives.
• Drive audience-centric content planning using insights and behavioral data.
• Guide creation of high-impact content programs across digital, social, earned,owned, and shared channels.
• Lead audience research, social listening, and stakeholder analysis initiatives.
• Identify emerging trends, cultural shifts, and industry conversations.
• Translate data and insights into actionable communication strategies.
• Develop audience personas and communication journey frameworks.
• Lead integrated communication planning for major business initiatives.
• Partner with internal and external stakeholders to ensure strategic alignment.
• Support crisis communication preparedness through messaging frameworks andcommunication protocols.
• Drive cross-functional collaboration between Communications, Marketing, Digital,HR, and Business Units.
• Define KPIs and success metrics for content performance and brand health.
• Measure engagement, sentiment, share of voice, reach, reputation, and audienceimpact.
• Develop executive dashboards and strategic performance reports.
• Provide recommendations for continuous improvement and optimization.

Skills and Qualifications

• MBA/PGDM in Marketing, Communications, Digital Marketing, or Advertising from areputed B-school preferred.
• Strong understanding of brand strategy, consumer behavior, creative communication,and the digital marketing ecosystem.
• 2 + years of experience in Brand Strategy, Content Strategy, CorporateCommunications, Marketing Strategy, or related fields.
• Demonstrated experience in developing brand positioning and content ecosystems.
• Strong understanding of digital media, social media, audience engagement, andcorporate reputation management.
• Experience working with senior leadership and cross-functional stakeholders.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.