PG India - Associate Director

Publicis Groupe; Mumbai; On-site; INR 9,000,000 - 15,000,000; Full time

Job summary

Starcom is seeking an Associate Director - Content Marketing (North) to drive strategic storytelling that blends content with media planning for stronger brand engagement. You will lead a lean regional team and partner with media, creative and analytics to deliver integrated campaigns with measurable outcomes.

The role emphasizes ideation, storytelling excellence, and leveraging emerging tech to create branded properties and large-scale content programs across Digital, TV, Radio and Print.

Qualifications

• 8–12 years of experience in content/creative strategy and branded content.
• Experience in agency units, sports marketing, or talent marketing preferred.
• Understanding of Gen AI, AR, VR and emerging tech solutions is a must.
• Proven ability to develop and execute branded properties and large-scale campaigns.
• Excellent ideation, storytelling and ability to communicate complex concepts to diverse audiences.

Responsibilities

• Drive content strategy and planning that align with brand and media objectives.
• Lead content creation and execution across multiple channels (digital, TV, radio, print).
• Track content performance, build reports, and derive actionable insights.
• Manage a lean regional team and collaborate with cross-functional partners and clients.

Skills

Content strategy

Branded content

Storytelling

Team leadership

Client management

Analytics

Communication skills

Presentation skills

MS Office

Job description

Company description

Starcom is a leading global media agency and part of Publicis Groupe, known for delivering data-driven and people-centric marketing solutions. With a presence across 100+ markets, Starcom specializes in integrated media planning, digital and performance marketing, programmatic, and content-led strategies. Guided by its "Human Experience (HX)" approach, the agency combines consumer insights, technology, and creativity to help brands build meaningful connections and drive measurable business outcomes.

Overview

Role Overview

We are looking for a strategic and creative Associate Director - Content Marketing (North) to drive impactful storytelling through an IMC approach anchored in culture and content. This role will focus on building content strategies that integrate with media planning to enhance brand engagement and deliver measurable business outcomes.

Key Responsibilities

1. Content Strategy & Planning

• Identify audience insights and content opportunities
• Develop integrated content strategies aligned with brand and media objectives
• Ideate and execute industry first PR’able solutions
• Plan and execute content creation and associations across Digital, TV, Radio & Print in an integrated manner
• Responsible to drive revenue for the unit in the region

2. Content Creation & Execution

• Lead development of high-quality content (copies, scripts, blogs, video concepts, social creatives)
• Collaborate with creative, design, and production teams
• Ensure content aligns with brand tone, messaging, and campaign goals

3. Analytics & Reporting

• Track content performance metrics: engagement, reach, conversions, ROI
• Build reports and derive actionable insights
• Continuously optimize based on performance data

4. Team and stakeholder management

• Manage a lean team in the region
• Collaborate with cross-functional teams (media, creative, analytics)
• Manage and hone client relationships

Key Skills & Requirements

• 8-12 years of experience in content strategy/creative strategy/branded content
• Experience in agency units/sports marketing/talent marketing agencies preferred
• Understanding of emerging tech solutions is a must (Gen AI, AR, VR etc)
• Experience in developing and executing branded properties, collaborations and associations and large-scale content campaigns.
• Exceptional ideation & storytelling with the ability to effectively communicate complex concepts to diverse audiences.
• Experience working in a matrix environment managing partners, internal stakeholders and clients
• Excellent communication, presentation interpersonal & analytical skills
• Proven ability to manage a team
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Why Join Starcom

• Work on leading global and Indian brands
• Be part of a data-driven, content + media integrated ecosystem
• Access to global tools and learning from Publicis Groupe
• High-growth, collaborative culture